B2B Demand Gen Lead

Role - B2B Demand Gen Lead

Salary - £60,000 - £80,000 OTE

Location - Edinburgh or London (Hybrid: 3 Days in Office / 2 Remote)

Most legal teams are drowning. They’re buried under internal questions, contract reviews, policy approvals, and fire drills from every corner of the business.

Wordsmith is the AI command center for in-house legal. We automate the chaos—intake, Q&A, redlines, drafting, and research—so legal can finally operate at the speed of business.

Backed by Index Ventures and some of the sharpest minds in law and AI, we’re scaling fast across London, New York, and beyond. Our customers include fast-growth tech companies and public enterprises. We’re building the future of legal work.

We’re looking for a sharp, data-driven operator to lead growth at Wordsmith. This is a high-leverage role that combines strategy, execution, and storytelling. Your mission: scale our demand generation engine while maintaining our premium brand positioning.

You’ll own strategy and execution across LinkedIn advocacy, Answer Engine Optimisation (AEO), paid campaigns, and community engagement. You’ll turn experiments into repeatable playbooks, and play a critical role in shaping Wordsmith as the category leader in Legal Enablement Platforms.

This is a high-trust role with serious headroom. We’re not looking for someone to run playbooks – we’re looking for someone to help write them.

• Lead demand generation across LinkedIn, AEO, paid campaigns, and forums

• Scale team advocacy programmes to drive reach and engagement

• Dominate generative answer engines for “in-house legal AI” queries

• Run global paid campaigns and retargeting with clear pipeline goals

• Build community presence in Reddit and professional forums

• Partner with Product Marketing and Content to align narrative and messaging

• Turn insights into scalable growth playbooks

• 5+ years in B2B SaaS growth or demand generation

• Experience in startups or scale-ups (Series A–D)

• Strong background in paid campaigns (Google, LinkedIn, retargeting)

• Proven track record with LinkedIn advocacy and community engagement

• Comfortable with attribution, funnel analytics, and pipeline measurement

• Strategic thinker with a creative streak – narrative and numbers both matter

Bonus Points For:

• Experience with AEO/GEO (Answer or Generative Engine Optimisation)

• Legal tech or professional services marketing experience

• Reddit or forum marketing chops

• Scaling international campaigns

• Competitive salary and meaningful equity upside

• Comprehensive benefits and flexible working

• A high-autonomy role with direct access to the CEO and leadership team

• The chance to shape positioning and growth strategy in a new category

• A premium brand with global ambitions and serious tailwinds

• Progression based on results, not seniority

• A smart, ambitious team who move fast and back each other

If you’re looking for more than just a job – a place to learn, grow, and have a real impact from day one – this could be the one. We’re building something category-defining, and we’re looking for people who want to be part of the journey. If that sounds like you, hit apply.