This is a wonderful opportunity to start your career in the mobile gaming world. You'll get hands-on experience with user acquisition and ad monetization, learning how to blend creativity with data-driven insights in a supportive, collaborative environment.
- Please note that this internship duration is for 2-3 months and is exclusively open to students with a mandatory internship requirement.
You will have impact and fun at work by:
- Helping us craft and execute user acquisition strategies to welcome new players to our mobile games.
- Supporting the team in setting up and optimizing marketing campaigns across platforms like Facebook, Google Ads, TikTok, Mintegral, and AppLovin.
- Learning to track key metrics like CPI, LTV, and ROAS to understand how our campaigns are blossomed.
- Contributing to creative A/B testing and experimentation to find the best ways to connect with our audience.
- Partnering with our data and product teams to keep our shared game goals beautifully aligned.
- Assisting with App Store Optimization (ASO) and SEO efforts to make our games easy to discover organically.
- Staying curious about the latest industry trends and sharing new marketing ideas with the team.
Experience and skills we are looking for:
- A university degree (or currently studying), preferably in Engineering, Business Administration, or Economics.
- A shared love for mobile games and a big interest in learning about user acquisition.
- A natural comfort with numbers and a supportive mindset for collaborative problem-solving.
- Basic familiarity with advertising platforms like Google Ads, Facebook Ads, or TikTok Ads.
- A foundational understanding of mobile measurement platforms such as Adjust or AppsFlyer.
- Good skills in Excel or Google Sheets to help us keep our reporting clear and organized.
- Strong communication skills in English, both written and verbal, to connect with our team.
It would be nice if you also have the following skills:
- Previous experience or familiarity with A/B testing and optimization tools.
- An understanding of creative testing, user segmentation, or retargeting strategies.
- Basic knowledge of organic growth strategies and App Store Optimization (ASO).
Skills Required
- Currently studying at a university with a mandatory internship requirement (2-3 months)
- University degree (or currently studying)
- Degree in Engineering, Business Administration, or Economics
- Passion for mobile games and interest in user acquisition
- Comfort with numbers and collaborative problem-solving
- Basic familiarity with advertising platforms (Google Ads, Facebook Ads, TikTok Ads)
- Foundational understanding of mobile measurement platforms (Adjust, AppsFlyer)
- Proficiency in Excel or Google Sheets
- Strong written and verbal communication skills in English
- Previous experience or familiarity with A/B testing and optimization tools
- Understanding of creative testing, user segmentation, or retargeting strategies
- Basic knowledge of organic growth strategies and App Store Optimization (ASO)
What We Do
Rovio Entertainment Ltd. is a global mobile-first games company that creates, develops and publishes mobile games, which have been downloaded over 5 billion times. Rovio is best known for the global Angry Birds brand, which started as a popular mobile game in 2009, and has since evolved from games to various entertainment, animations and consumer products in brand licensing. Rovio has produced The Angry Birds Movie (2016), and its sequel, The Angry Birds Movie 2 was released in 2019. The company offers multiple mobile games and has seven game studios – one in Espoo (Finland), Stockholm (Sweden), Copenhagen (Denmark), Barcelona (Spain), Montreal and Toronto (Canada), as well as a subsidiary in Izmir (Turkey) called Ruby Games. Most of the employees are based in Finland where Rovio is headquartered. In 2023, Sega Europe Limited acquired more than 90 percent of Rovio’s issued and outstanding shares, making Rovio a subsidiary of Sega
