- Design and execute Skello’s inbound strategy across all markets (France, Spain, Italy, Belgium, Luxembourg, Switzerland).
- Build a scalable acquisition system combining SEO, content, automation, and conversion optimization.
- Leverage AI and LLMs (yes, deeply, not just for prompts) to multiply content output, speed, and personalization.
- Use tools like HubSpot, Notion, and Looker to operate at a new level of productivity.
- Lead a data-driven content strategy: reports, landing pages, videos, calculators, and experiments.
- Define and own your KPIs: MQLs, SQLs, MRR, CPL, and make them grow, fast.
- Collaborate closely with Growth, Product Marketing, Sales, and Design to ensure alignment from awareness to revenue.
- 3–7 years of experience in inbound marketing and growth, ideally in a B2B SaaS or scale-up environment.
- Proven expertise in SEO, lead generation, nurturing, and marketing automation (HubSpot mastery expected).
- Strong analytical mindset with a deep understanding of conversion funnels and attribution.
- A creative yet ROI-driven marketer who knows how to balance storytelling and performance.
- You use AI deeply in your work, not as a toy, but as a productivity lever.
- You know and use tools to structure, scale, and optimize workflows.
- You thrive in fast-paced, high-expectation environments where ownership and initiative are key.
- Fluent in French and in English (Italian or Spanish is a plus).
- If you haven’t integrated LLMs into your marketing practice, or if you don’t know what Lovable is, this role is not for you.
- A central position in Skello’s European growth strategy.
- The opportunity to lead one of the most strategic growth pillars of the company.
- Access to a strong brand, great data, and cross-functional collaboration.
- Real autonomy, high standards, and tangible impact.
Skills Required
- 3-7 years of experience in inbound marketing and growth
- Proven expertise in SEO, lead generation, nurturing, and marketing automation (HubSpot mastery expected)
- Strong analytical mindset with a deep understanding of conversion funnels and attribution
- Fluent in French and in English (Italian or Spanish is a plus)
What We Do
Skello is a European company whose mission is to reinvent the way shifted teams work in the field by enabling them to better anticipate, organize, and communicate. How do they do it? Through intuitive and collaborative technology. More specifically, Skello is a SaaS HR management solution for any type of establishment with a complex schedule system. For managers, Skello optimizes how workflows are organized and helps them make decisions on how to manage team costs. For employees, Skello makes communication easier and facilitates their lives on a daily basis. Skello’s ambition is to be the leading solution for all shifted teams in Europe. To achieve this, a €40M Series B financing round has been carried out with funds that are experts in the field (Partech, Aglaé Ventures & XAnge) in order to bring even more value to its customers with new features and open up to new business sectors. In addition to the traditional sectors, Skello is also looking to expand into new areas of activity: hospitality, retail, and health
