Senior GTM Systems Architect

Salary Range: $110,000.00 - $150,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).

Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates collaboration between marketing and compliance teams as they generate content that balances performance and compliance risk.

Persado is at the forefront of empowering marketing teams in highly regulated industries—such as banking, insurance, and telecommunications -- to create and optimize content with speed, compliance, and confidence. Our platform enables enterprise copywriters and marketers to generate and deliver personalized timely, compliant content across channels with unparalleled efficiency, automation, and measurable business impact. As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.

We are creating a Senior GTM Systems Architect role to design and build the technical foundation of Persado’s go-to-market system.

This is not a RevOps administration role.

This is not a tooling configuration role.

This is an architecture role focused on designing the data model, lifecycle logic, automation infrastructure, and signal intelligence that power acquisition, expansion, and revenue insight.

We are modernizing our GTM stack from a legacy enterprise architecture to a more agile, API-first ecosystem — including CRM, marketing automation, enrichment, sequencing, and revenue intelligence platforms (e.g., Salesforce, Attio, HubSpot, Clay, Lemlist).

You will report directly to the CRO and operate as the architectural owner of our GTM systems — designing the structure, logic, and integrations that underpin our revenue engine.

• Architect and implement Persado’s GTM systems as a cohesive technical platform — not a collection of disconnected tools.
• Design the canonical data architecture across CRM, marketing automation, enrichment, and analytics layers.
• Lead CRM and marketing automation modernization, including data modeling, object structure, lifecycle redesign, and migration planning.
• Build and own:
• Canonical account, contact, buying group, and opportunity data models
• Event-driven data flows across systems
• Signal ingestion pipelines (intent, activity, competitive, technographic)
• Trigger-based enrichment workflows (e.g., Clay or similar platforms)
• Lifecycle orchestration across lead, account, opportunity, and expansion motions
• Integrate and extend systems such as Salesforce, Attio, HubSpot, Clay, Gong, Mailcharts, BuiltWith, sequencing platforms, and internal data sources.
• Write automation logic and scripts to:
• Extract and normalize structured and semi-structured data
• Deduplicate and enrich accounts and contacts at scale
• Trigger GTM actions based on behavioral and intent signals
• Design experimentation infrastructure to support:
• ICP testing and segmentation frameworks
• Messaging and channel experiments
• Motion-based routing and scoring
• Revenue attribution and cohort analysis
• Partner closely with Sales, Marketing, Partnerships, and RevOps to translate GTM strategy into scalable systems.
• Own system reliability, data quality, observability, documentation, and long-term architectural evolution.

• 8–12+ years of experience architecting GTM, revenue, or growth systems within high-growth SaaS or B2C technology companies.
• Demonstrated ownership of at least one full CRM migration or end-to-end GTM stack redesign.
• Strong systems-thinking mindset — you design canonical data models and event-driven workflows, not just configure tools.
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Attio, HubSpot), including object modeling and lifecycle architecture.
• Experience designing enrichment and signal ingestion frameworks (e.g., Clay or similar platforms), including trigger logic, cost control safeguards, normalization, and deduplication.
• Direct experience working with APIs (authentication, endpoints, payloads) and integrating structured and semi-structured data across multiple systems.
• Proven ability to design lifecycle orchestration beyond simple MQL/SQL tracking — including account-based motions and expansion logic.
• Experience reducing tool sprawl and consolidating fragmented systems into a coherent architecture.
• Familiarity with scripting or automation environments (Python, JavaScript, or similar).
• Comfort operating at executive level — able to explain architectural tradeoffs and vendor implications to CRO, Sales, and Marketing leadership.
• High ownership mentality — able to make architectural decisions under ambiguity and take full responsibility for system outcomes.

Achieve your life goals and work goals at Persado!

• Persado’s hybrid working model empowers both remote and in-office work equitably
• Competitive and equitable compensation
• Generous benefits packages globally
• 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
• We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
• Employee Enrichment Fund to pursue a passion or upgrade your home office
• Structured onboarding program to ensure a confident start and long-term success for new hires
• Strong emphasis on career development and mobility, continuous feedback loops and performance management
• Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
• #PersadoCares: 2 paid Volunteer days per year and charitable donation matching
• Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more

Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.

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