Growth&CRM Manager

Posted 2 Days Ago
Be an Early Applicant
Ataşehir, İstanbul, TUR
In-Office
Senior level
eCommerce • Information Technology • Software
The Role
Own end-to-end growth and CRM marketing performance, including paid campaigns, budget management, analytics, attribution, segmentation, reporting, and continuous optimization. The role analyzes funnels and user behavior using Google Analytics, supports Salesforce implementation and CRM workflows, conducts competitor research, and applies AI-supported approaches to targeting, personalization, measurement, and campaign efficiency.
Summary Generated by Built In

Shape Your Future at Ticimax! 🚀

Position: Growth&CRM Manager

Location: Allianz Tower, (On-Site Work)

What We Offer:

• High-Impact Ownership: Take end-to-end ownership of Growth and CRM marketing performance, directly contributing to acquisition and retention outcomes.

• Data-Driven Marketing Culture: Join a performance-focused team where measurement, experimentation, and optimization guide decisions.

• Visibility & Autonomy: High-visibility role with strong ownership over reporting, insights, and performance recommendations.

• Modern Tools & Innovation: Opportunity to leverage AI-driven approaches and advanced analytics to improve targeting, messaging, and efficiency.

• Recognition Culture: Join a team that celebrates success and values ownership, dedication, and measurable contribution.

Who We’re Looking For:

• Education: Bachelor’s degree in an Engineering discipline.

• Experience: Minimum 7 years of experience in Marketing Growth, Performance Marketing, and/or CRM (tech or e-commerce experience is a plus).

• Advanced English Proficiency: Fluent in English with strong written and verbal communication skills.

• Paid Marketing Expertise: Strong hands-on knowledge across paid marketing processes (planning, execution, optimization, and measurement).

• Performance & Measurement Strength: Strong ability to measure campaign success end-to-end and interpret attribution/measurement differences across channels.

• Analytics: Confident using analytics tools (including Google Analytics) to analyze funnels and campaign performance and translate insights into action.

• CRM & Segmentation: Strong understanding of segmentation and audience logic; able to tailor messaging and campaign approach based on segments and competitive context.

• Optimization & Reporting: Proven ability to run reporting cadences and manage continuous optimization based on performance insights.

• Budget Management: Experience managing campaign budgets and evaluating efficiency and ROI.

• Salesforce Experience: Hands-on experience with Salesforce, including working through or supporting implementation and adoption processes.

• AI Experience: Practical exposure to AI tools/approaches in analysis, targeting, personalization, or automation.

• Highly Analytical: Strong data mindset, sharp analytical intelligence, and structured problem-solving skills.

Key Responsibilities

• Own Growth and CRM marketing performance end-to-end: planning, execution, reporting, and continuous optimization.

• Lead budget management and performance reviews; turn insights into clear action plans and optimization priorities.

• Manage and optimize paid marketing activities across channels, ensuring strong measurement and efficiency.

• Measure and report campaign success; analyze and explain attribution/measurement differences to ensure accurate interpretation.

• Use analytics tools (including Google Analytics) to analyze user behavior and funnel performance, identifying growth and optimization opportunities.

• Develop and refine audience and segmentation strategies; shape messaging and campaign approach based on segment needs and behaviors.

• Conduct competitor and market analysis to identify growth opportunities and strengthen campaign strategy.

• Coordinate CRM audience matching/mapping and campaign processes, ensuring data is accurate, consistent, and usable.

• Support Salesforce implementation processes and ensure effective usage for campaign/CRM workflows and performance reporting.

• Apply AI-supported methods to improve analysis quality, targeting accuracy, and campaign efficiency.

Does This Interest You?

Ready to drive growth through performance marketing, CRM excellence, and data-led optimization? Apply now and shape Ticimax’s growth journey! 🌟

Skills Required

  • Bachelor's degree in an engineering discipline
  • Minimum 7 years of experience in growth marketing, performance marketing, and/or CRM
  • Fluent English with strong written and verbal communication skills
  • Hands-on expertise in paid marketing planning, execution, optimization, and measurement
  • Ability to measure campaign success end-to-end and interpret attribution differences across channels
  • Experience using analytics tools, including Google Analytics, to analyze funnels and campaign performance
  • Strong understanding of CRM segmentation and audience logic
  • Experience with reporting cadences and continuous performance optimization
  • Experience managing campaign budgets and evaluating efficiency and ROI
  • Hands-on Salesforce experience, including implementation or adoption support
  • Practical exposure to AI tools or approaches for analysis, targeting, personalization, or automation
  • Strong analytical, data-driven, and structured problem-solving skills
  • Technology or e-commerce experience
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The Company
230 Employees
Year Founded: 2005

What We Do

Ticimax is a Turkish e-commerce technology company that provides e-commerce and e-export software, custom online-store solutions, and design services. Its scalable platform helps merchants launch and manage online businesses, including products, orders, customer interactions, warehouse operations, and mobile applications, across domestic and international channels. Founded in Istanbul, Ticimax serves more than 30,000 companies and continually improves its infrastructure through research and development.

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