The Growth Content Manager will play a crucial role in driving lead generation and annual recurring revenue (ARR) growth through strategic content creation and management. With 20% of marketing leads currently sourced from organic/direct traffic, this position aims to maximize the potential of existing data to enhance lead magnet initiatives and overall brand awareness.
Key Responsibilities:
1. Content Strategy Development: - Define a clear content strategy and processes focusing on high-impact, SEO-driven content that attracts and nurtures leads. - Lead the editorial direction for LinkedIn and website communications.
2. Content Creation: create and oversee the development of various content types, including:
- Lead magnet resources (e.g., whitepapers, case studies, e-books).
- Trigger content for social media engagement (e.g., LinkedIn posts).
- Client-specific materials such as videos, testimonials, and quotes.
- Corporate content, including brochures and press release (for events or news).
We expect from you to bring a fresh eye on content: provide competitive intelligence and have the freedom to propose new innovative content
3. Performance Tracking and Optimization:
- Analyze content ROI and engagement metrics to refine content strategies in collaboration with marketing operations.
- Conduct SEO audits and optimize performance based on SEO metrics.
4. Collaboration: -
-Fuel marketing engine with content : both growth & client exp
- Partner sales & product teams to ensure content relevance and impact on targeted accounts.
Qualifications:
2 years of experience in growth marketing (ideally tech / BtB environnement)
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Strong creativity to lead content strategy : ideation & production (hands-on approach).
Analytical mindset with the ability to track & interpret data in order to make data-driven decisions.
Solid understanding of marketing principles and the customer journey.
Good communication and interpersonal skills to collaborate effectively across departments.
Ability to adapt to a fast-paced and evolving work environment.
The Process :
- 30 min with our VP Marketing, Pauline
- Business Case with Pauline
- 45 min Values Ambassador with 2 employees of Mytraffic,
- A final interview with Claudia and Anais, your future team members
Top Skills
What We Do
Mytraffic redefines the location intelligence category. Our SaaS platform provides easy access, precise and accurate data on any physical location in real-time in Europe.
We support organizations in many different sectors (Retail, Real Estate, Consulting companies, Cities, Consumer Goods, Advertising etc.) to help them expand their businesses, increase the performance of managed assets, optimize marketing reach and benchmark their results with competition
Our unique platform transforms multiple data sources into actionable insights (dynamic footfall, vehicle flow, visitor profiling) at scale, with respect to the strictest GDPR compliance rules.
Mytraffic closed a €30 Million Series B funding in November 2022 with Axa Venture Partners, Alven and Kernel Investissements.
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