The Role
Lead earned-media strategy across music, tech, creator economy, and finance. Build an always-on pitching engine, expand media mix beyond traditional press, manage reporter relationships, package narratives and content, and support executive thought leadership and external comms.
Summary Generated by Built In
About Duetti
Duetti is redefining how independent music creators monetize and grow their careers. Founded in 2022 by CEO Lior Tibon and COO Christopher Nolte, Duetti partners with creators to unlock the value of their catalogs through flexible, straightforward deals, while also offering top-tier catalog management, distribution, and marketing services. Since its founding, Duetti has partnered with over 1,100 music creators across 40 countries - including Connor Price, Ingrid Contreras, and Brent Morgan - helping them monetize their music on their own terms and reach new audiences.
Backed by leading investors including The Raine Group, Flexpoint Ford, Nyca Partners, Viola Ventures, and Roc Nation, Duetti has raised over $635 million in capital to fund independent music creators. Fueled by a belief in independence and financial empowerment, Duetti is building a more sustainable future for music creators everywhere.
With offices in New York City, Los Angeles, Miami, and London, Duetti offers a competitive benefits package, including healthcare coverage, flexible paid time off, and a hybrid work model. Duetti provides an ambitious, high-ownership environment where your work will have an immediate, tangible impact.
Job Description
Duetti is looking for a Brand Communications Lead to own earned media and “earned distribution” across traditional press, social-first outlets, newsletters, podcasts, independent writers, and creator-led channels across music, tech, and finance. You will build and manage a durable communications pipeline: generating story angles, pitching them, landing placements, and maintaining relationships over time so we’re consistently present in the right conversations - without relying solely on big announcements. This is a performance driven, high volume, and high-ownership role for someone early in their career but unusually driven: fast, hungry, organized, and comfortable executing hands-on while also shaping strategy and narrative.
You Will:
- Own earned media strategy (proactive + reactive) across music, tech/startup, creator economy, and finance.
- Expand Duetti’s media mix beyond traditional press, including social-first news outlets, solo bloggers, newsletters/Substacks, podcasts, and creator-led media, as well as trades and business press.
- Build and run an always-on pitch engine (cadence of angles, targets, outreach, follow-ups, and conversions).
- Develop pitchable narratives and storylines, including founder POV and category narratives, company announcements, market insights, artist case studies, and more.
- Maintain a lightweight “comms CRM” of reporters/outlets/creators with active pitch pipeline with clear status and follow-up timelines.
- Own outreach and relationship management over time with thoughtful check-ins, rapid responsiveness, context sharing, and rapport-building that compounds.
- Partner with team on content ideation and packaging that can be pitched externally or published on owned channels (blog, LinkedIn, exec channels).
- Collaborate on and help manage executive thought leadership pieces (LinkedIn, op-eds, commentary, quotes, briefing docs, talking points).
Requirements:
- 2–5 years experience in content-led communications, growth marketing, integrated marketing, or a high-output marketing role at a startup/media brand.
- Proven ability to pitch, place, and build relationships with relevant outlets/voices (traditional and/or new media).
- Strong writing and packaging skills: crisp pitches, narrative framing, exec voice ghostwriting.
- Highly organized operator: can manage pipeline, follow-ups, and responsiveness without dropping threads.
- Nimble and hands-on: equally comfortable setting strategy and executing daily outreach.
- Credible interest in (and ability to learn quickly) the intersection of music, creators, tech, and finance; prior exposure to one or more is a plus.
- Tenacious with desire to drive results - high urgency, persistence, curiosity, and resilience in outbound relationship-building.
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The Company
What We Do
Duetti was founded with the mission of getting a wide range of artists quick and easy access to catalog sales and unlocking new investment opportunities. Duetti’s music financing platform raised over $235M of funding, and has helped over 500 artists receive up to $3M for their catalog and single-track masters. The unique model provides data-driven prices for established tracks, allowing artists to sell individual tracks or even parts thereof, while Duetti then markets those tracks going forward using unique ROI-focused techniques
