WalkMe’s marketing team is looking for a hands-on growth campaigns operator to run large-scale, global paid campaigns across paid social and paid search platforms.
This is an execution role, where you'll be on the platforms every day, building, optimizing, and reporting. You will work closely with the internal marketing team for design, content, BI & more.
** Employment for this role will be on a contractor basis.
What you'll own
Paid Search execution: Day-to-day management of Google Ads and Bing Ads globally including: keyword strategy and research, bid management, budget pacing, messaging testing.
ABX audience: Create cohort-specific cross-platforms campaigns to maximize pipeline generation and acceleration.
LLM ad surfaces: Testing and operationalizing emerging PPC channels (ChatGPT, Gemini, Copilot).
Paid Social execution: Day-to-day management of the global paid media channels.
Internal coordination: Working with paid-channel account teams on audience lists and localized creative, and repurposing analyst content into ad-ready assets including design hand-off.
Attribution & tracking: UTM and CRM campaign ID hygiene end-to-end, conversion/event mapping in coordination with the analytics owner, to manage attribution across platforms.
Landing pages & dashboards: Maintaining & creating landing pages.
Reporting & forecasting: Manage internal stakeholders relationships through periodic reports, accessible dashboards and “push” updates.
Required experience
4+ years hands-on managing large-scale paid campaigns globally — at least $100K/month in managed media spend.
Hands-on experience across both paid search and paid social.
Hands-on experience running ABX / ABM programs — building target account lists, executing account-targeted paid campaigns (especially on LinkedIn), and coordinating with sales/SDR motion on account engagement.
B2B SaaS experience required. Enterprise motion strongly preferred.
Self-directed — you propose the test, you ship it, you report it.
Nice to have
PLG go-to-market experience.
Early experience testing LLM ad surfaces (ChatGPT Ads, Gemini, Copilot).
Skills Required
- 4+ years managing paid campaigns with $100K/month media spend
- Hands-on experience in both paid search and paid social
- Experience running ABX/ABM programs
- B2B SaaS experience
- Self-directed and proactive in test proposal, execution, and reporting
WalkMe Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WalkMe and has not been reviewed or approved by WalkMe.
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Healthcare Strength — Health coverage is portrayed as robust, with top-tier medical plans, mental-health support, 24/7 care access, and global fitness perks. Feedback suggests these offerings contribute meaningfully to overall package strength.
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Leave & Time Off Breadth — Paid time off includes generous vacation and sick time, plus additional “RefreshMe” mental-health days and dedicated volunteer time. These elements indicate a broad approach to time away from work.
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Retirement Support — Financial benefits include a 401(k) match in the U.S., reinforcing long‑term savings support. This indicates employer-backed retirement planning.
WalkMe Insights
What We Do
Founded in 2011, WalkMe’s mission is to make digital adoption for employees and customers simple, while increasing enterprise productivity. Our platform works as an invisible layer of visual cues and personalized content placed on top of your website or enterprise software.
