The Role
Executes customer growth and engagement campaigns across mobile prepaid and financial services. Responsibilities include cross-selling, upselling, retention and inactivity analysis, campaign ROI reporting, customer-base monitoring, regional campaign coordination, weekly SMS communications, and initiatives to increase mobile financial service adoption. The role uses customer usage patterns, competitive insights, and SQL-based analysis to improve customer lifetime value, retention, and revenue.
Summary Generated by Built In
Role Purpose
The Growth & Engagement Specialist will support and
execute campaign operations strategy to maximize customer lifetime value and
contribute to overall services revenue.
He/
She will maximize customer value, retention, and revenue by analysing usage
patterns, designing targeted campaigns, and ensuring mobile prepaid and
financial services remain relevant and engaging.
Key Responsibilities
- Implement end to end campaigns on
cross-selling, upselling and base management initiatives
- Prepare insightful reports on base
activities, retention and inactivity: setup and deliver IBRO reports, campaign
ROI reports·
- Consistent monitoring of the overall prepaid (mobile and
financial services) customer base on inactivity, usage & propositions and recommend
actions based on performance
- Coordinate with Regional teams to develop proactive
campaigns (location specific) based on competition movements and on-ground
insights
- Prepare and ensure successful execution of weekly SMS
communication calendar.
- Support driving mobile financial service initiatives to
increase penetration of Mobile financial users
Who we are
looking for (Qualifications, Competencies – Skills & Behaviours)
Required
- Bachelor’s degree in Social Science, Computer Science,
Statistics, Actuarial Science, Telecommunications or IT.
- 2+ years’ experience in customer value management programs
- Strong analytical skills and business acumen.
- SQL skills with experience in relational OLTP database
models (OLAP is a plus)
- Telecommunications
experience would be advantageous.
Nice to Have
- Excellent analytical and logical reasoning skills translated
from consumer insights
- Excellent communication skills
- Strong stakeholder management skills
- Ability to anticipate customer, competitor and market
dynamics.
- Able to challenge the status quo
Skills Required
- Bachelor's degree in Social Science, Computer Science, Statistics, Actuarial Science, Telecommunications, or Information Technology
- 2+ years of experience in customer value management programs
- Strong analytical skills and business acumen
- SQL skills with experience in relational OLTP database models
- Telecommunications experience
- Excellent analytical and logical reasoning skills applied to consumer insights
- Excellent communication skills
- Strong stakeholder management skills
- Ability to anticipate customer, competitor, and market dynamics
- Ability to challenge the status quo
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The Company
What We Do
A digital and communications solutions provider - mobile, fixed lines, internet, voice and data and second-ranked mobile operator in Ghana.
