Growth Analyst

ABOUT US

Indie Campers is the leading campervan platform, dedicated to making road trips accessible and unforgettable for everyone. Our mission is driven by innovation, a strong product, and an unwavering commitment to our customers. By prioritizing a seamless booking experience and delivering high-quality road trips at competitive prices, Indie Campers has become the go-to choice.

With over one million nights rented through our travel platform, we have welcomed more than 300,000 travelers from 169 countries. We offer a diverse and continually expanding range of road trip options: from short-term RV rentals to long-term campervan subscriptions, and even the opportunity to purchase one of our vehicles.

Our goals are ambitious, and we set high standards in everything we do, embracing challenges that push us to innovate and excel. We are dedicated to growing our team with talented individuals who share our enthusiasm for creating exceptional travel experiences, a strong ownership sense and our commitment to operational excellence.

THE ROLE

As an Indie Campers Growth Analyst, you will be responsible for driving regional growth by optimizing the number of nights searched on the website, reducing the cost per night sold, and managing the cost of sales (COS) as a percentage of revenue. Your role will involve analyzing market trends, implementing growth strategies, and working closely with various teams such as Revenue Management, Marketing, Fleet Strategy, Customer Excellence and Tech to achieve the company's growth targets. 

You will play a crucial role in expanding our market presence and enhancing profitability through different marketing levers including but not limited to Paid Acquisition, SEO, CRM, Partnership.

WHAT WILL YOU WORK ON?

• Develop and lead performance marketing strategy across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram, Reels) to drive scalable growth and lead generation.
• Oversee campaign planning, suggest budget allocation, and performance tracking, ensuring efficient spend and alignment with business goals.
• Lead reporting processes, and provide strategic insights to optimize acquisition funnels and improve ROI.
• Adapt automation, and advanced targeting to enhance media buying efficiency and personalization for your region;
• Manage cross-functional collaboration with design, content, and product teams to ensure cohesive messaging and creative alignment, for your region;
• Lead SEO strategy and oversee technical audits to ensure long-term organic visibility and site performance, for the countries you are assigned to;
• Stay ahead of market trends, platform updates, and competitor activity to proactively adjust digital strategy.

WHO ARE WE LOOKING FOR?

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• Up to 3 years of experience in online marketing focused on B2C customer acquisition;
• Strong analytical and problem-solving skills with a focus on data-driven decision making.
• Excellent organizational and time management skills.
• Effective communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
• Strong attention to detail and commitment to operational excellence.
• You thrive in fast-paced environments and feel comfortable with ever-changing situations.
• You are motivated by taking ownership of your tasks and driving continuous improvement.
• Fluency in English is mandatory.

Are you ready to Go Indie?