Growth - AI Workflows, Martech, Creative Systems

About the Team

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of surface optimizations, in-product funnel improvements, actionable insights, disciplined experimentation, global performance marketing, and AI-powered workflows.

About the Role

We are seeking a full-funnel ‘growth athlete’ with deep expertise in AI workflows, creative automation, and martech infrastructure to help architect the next chapter of ChatGPT’s growth. You will design and scale systems that enable social listening, high-velocity testing, automated campaign/creative production, and personalized user experiences across B2C and B2B segments. This team thrives on rapid prototyping, disciplined measurement, and creative problem solving, always keeping user value at the center of every decision.

You will drive martech build-out —from concept and architecture to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, data science, and creative teams to build 0→1 systems that power sustained growth at scale.

This role is based in San Francisco, CA or New York, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Design and launch AI-powered creative systems (dynamic content generation, automated asset production, experimentation tooling) that enable rapid, personalized campaigns across multiple channels.

• Build and scale a modern martech stack (data pipelines, automation platforms, experimentation frameworks) that supports sophisticated targeting, measurement, and real-time optimization.

• Be scrappy and build MVPs, then partner with engineering to architect 0→1 infrastructure—including APIs, event triggers, and growth tools—that accelerates testing velocity and supports global rollout.

• Develop testing roadmaps and experimentation strategies to evaluate new AI workflows, creative concepts, and delivery channels, driving measurable impact on acquisition, activation, and retention.

• Collaborate with design and creative teams to operationalize scalable asset creation, ensuring content meets brand standards while enabling high-volume iteration.

• Build full-funnel dashboards and attribution models with data science to surface opportunities, measure incremental impact, and guide prioritization.

• Serve as a bridge between marketing, product, growth and technical teams, translating growth objectives into system requirements and scalable solutions.

You might thrive in this role if you are/have:

• 8+ years of growth or marketing technology experience spanning both consumer (B2C) and business (B2B) products, with a track record of designing and scaling AI-driven growth systems.

• Demonstrated success building 0→1 infrastructure—from proof of concept to scaled platform—for creative automation, personalization, or experimentation.

• Deep knowledge of martech ecosystems and experience working with APIs, event streams, and cloud data warehouses.

• Strong analytical skills with the ability to model funnels, run incrementality studies, and translate data into actionable growth strategies.

• Proven ability to collaborate with engineering, product, data science, and design to deliver complex, cross-functional initiatives.

• Experience applying AI/ML techniques (e.g., generative models, predictive scoring, decisioning engines) to marketing or growth use cases is a strong plus.

• Ability to balance strategic planning with hands-on execution—comfortable prototyping workflows, evaluating new vendors, building lightweight apps/MVPs, and optimizing systems directly.

• A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

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