Group Strategy Director

Sorry, this job was removed at 12:19 a.m. (CST) on Friday, May 23, 2025
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Calgary, AB, CAN
In-Office
AdTech • Marketing Tech
The Role

As a Group Strategy Director, you will lead and inspire your team to deliver purpose-driven, insight-driven strategies that drive exceptional client outcomes. You will oversee the quality and effectiveness of all strategic work across projects and accounts, ensuring alignment with client objectives and industry trends. Your ability to plan and execute complex projects will provide an in-depth understanding of client needs, their competitive landscape, and key industry dynamics. You will be a trusted partner to multidisciplinary teams, from Creative to Technology, and will be expected to communicate your insights and strategies clearly across all levels.

You will:

  • Lead and mentor multiple strategy teams to integrate performance marketing into broader business objectives, ensuring long-term ROI
  • Drive the development and growth of performance marketing programs, technologies, and opportunities
  • Oversee the creation of inter-departmental performance marketing strategies
  • Develop scalable frameworks for performance marketing strategies across campaigns, projects, and accounts
  • Establish and promote performance marketing best practices, guidelines, and workflows.
  • Contribute to the evolution of performance marketing standards across the agency
  • Collaborate effectively with senior teams to align multiple projects and initiatives
  • Build and maintain strong relationships with external vendors and third-party teams to optimize campaign execution
  • Be a key presence on the ground with clients, driving strategy and innovation while managing expectations and delivering impactful results

You have:

  • 8-10+ years of experience in performance marketing, with a proven track record of driving measurable results across multiple channels (PPC, SEO, display, social media, etc.) 
  • Expertise in Digital Strategy with well-rounded knowledge of qualitative and quantitative research, analytics and content strategy, as well as a strong understanding and proven expertise in Media 
  • Strong ability to translate complex strategies and insights into clear, persuasive communication for clients, stakeholders, and cross-functional teams
  • Excellent relationship-building skills, with a focus on understanding client needs and delivering exceptional marketing campaigns
  • Strong analytical skills, with the ability to interpret complex data and make informed decisions to optimize marketing performance
  • Proven leadership experience in mentoring and developing high-performing strategy teams within a collaborative, results-oriented environment
  • Ability to collaborate with creative teams and subject matter experts to transform insights into compelling, high-impact campaigns
  • Experience across ad tech/mar tech platforms (such as Flashtalk, Celtra, Innovid, Omni) with a solid understanding of how these platforms work
  • Comfortable engaging with client data platforms, with a high-level understanding of platform integrations and data-driven marketing strategies
  • CPG experience is a plus

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.





Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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The Company
Chicago, IL
2,000 Employees
Year Founded: 1996

What We Do

We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.

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