Description
The Group Sales Manager, working with our Director of Sales & Marketing and Director of Group Sales, will be responsible for driving and maximizing top line revenue by proactively generating group business while cultivating strong client relationships. The ideal candidate is a highly motivated self-starter who enjoys a fast-paced environment and is passionate about interacting with our clients, guests, and associates to strategically elevate the performance and reputation of the hotel.
Requirements
· Comprehensive knowledge of market position, banquet and food and beverage revenues, pricing and rate structures, sales strategies, yield management, booking trends, and future hotel planning.
· Work closely with clients to develop all details of all banquet functions.
· Be fully knowledgeable of competitive markets outside the area.
· Be fully knowledgeable of the capabilities and limitations of the hotel and departments that may impact sales strategies
· Follow Sales policies and procedures as developed in the annual Marketing plan
· Make personal sales calls
· Conduct site tours for potential clients
· Maintain professionalism in problem situations.
· Maintain detailed records of discussions with guest, including all meeting setups, food and beverage, etc.
· Upsell to improve revenue generation on property.
· Attend trade shows, industry and local events that create opportunities for networking
· Develop creative marketing techniques
· Achieve and exceed individual and team annual goals as established by the annual Marketing plan.
· Be fully knowledgeable of the role of rooms merchandising as it pertains to overall revenue and to periodically evaluate, assess and revise the parameters of the program.
· Achieve budgeted revenues and expenses and maximize profitability related to the sales department.
· Maintain correct procedures for credit control, financial transactions, and security of financial assets.
· Respond and resolve guest requests, complaints, or questions in a courteous and timely manner.
Ability to accurately use various office and sales software.
Skills Required
- Comprehensive knowledge of hotel market positioning, banquet and food and beverage revenues, pricing, rate structures, sales strategies, yield management, booking trends, and hotel planning
- Knowledge of competitive markets outside the local area
- Knowledge of hotel capabilities and departmental limitations affecting sales strategies
- Ability to conduct personal sales calls and site tours for potential clients
- Ability to develop banquet function details with clients
- Professionalism and ability to resolve problems, guest requests, complaints, and questions courteously and promptly
- Ability to upsell and maximize revenue and profitability
- Ability to attend trade shows, industry events, and local networking events
- Ability to develop creative marketing techniques and achieve annual sales goals
- Knowledge of rooms merchandising and its impact on overall hotel revenue
- Knowledge of credit control, financial transactions, and financial asset security procedures
- Ability to accurately use various office and sales software
What We Do
StepStone Hospitality specializes in the management of full-service hotel and restaurant operations, aiming to create asset value for owners through a combination of hands-on operations, strategic asset management, and food and beverage expertise.
