The Las Olas Company, Inc.
Riverside Hotel
Position Description
POSITION: SALES MANAGER, GROUP SALES
DEPARTMENT: SALES & CATERING
REPORTS TO: DIRECTOR OF SALES & MARKETING
SUMMARY:
Responsible for the establishment of new relationships while maintaining existing relationships within the
assigned market segment. To meet or exceed group revenue goals and group banquet goals as assigned.
ESSENTIAL FUNCTIONS:
Includes the following. Other duties may be assigned.
Guest Content:
Solicit existing group accounts for repeat business
Conduct sales calls, as indicated by Weekly/Monthly activity goals
Handle all correspondence, as it pertains to assigned market segment.
Entertain clients and conduct site inspections as indicated by the Weekly/Monthly activity goals
Prospect & solicit various account lists to expand account base.
Prospect & Solicit The Knowland Group Readers & Insight as indicated by the Weekly/Monthly
activity goals
Trace calls in Delphi to existing accounts on a timely basis.
Responds to customers inquiries and negotiates contracts with customers
Establish familiarization with competition.
Participate in Sales trips/missions, sales blitzes and Trade Shows as indicated
Re-book group and follow-up with customers by sending a thank you
Have a working knowledge of the maintenance and operating procedures of all departmental
equipment.
Make progress in your own personal growth development plan. Have clear-cut objectives.
Handle walk-ins and inquiries for the hotel within or outside of assigned market
Ensure coverage of the Sales & Catering office to meet client demands
Performs other duties and responsibilities as assigned or required by the Director of Sales &
Marketing.
Promote good community relations.
Be able to write effectively and speak clearly and concisely
Job Content:
Meet monthly consumption goals, as indicated by the group revenue goals and banquet revenue
Attend bi-monthly sales meetings.
Communicate all account information to the appropriate departments via prescribed tools.
Execute additional projects as assigned by the Director of Sales and Marketing.
Prepare weekly / monthly activity reports for the Director of Sales and Marketing.
PHYSICAL REQUIREMENTS:
While performing the duties of this Job, the employee is regularly required to sit; use hands to finger,
handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand;
walk and taste or smell.
The employee must frequently lift and/or move up to 10 pounds. Specific vision abilities required by this
job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to
adjust focus.
While performing the duties of this Job, the employee is occasionally exposed to outside weather
conditions. The noise level in the work environment is usually quiet.
EQUIPMENT USED:
Existing work computer and knowledge of all applications required to do the job effectively.
Delphi – Sales & Catering Application
Opera
Fax Machine & Xerox Machine
I, the undersigned, read and understand the content of this Job Description.
SIGNED: ________________________________________ DATE: ______________________
_________________________________________ DATE: ______________________
DEPARTMENT MANAGER
_________________________________________ DATE: ______________________
GENERAL MANAGER
EOE/M/F/V/D
Skills Required
- Experience using Delphi Sales & Catering application
- Experience using Opera property management system
- Strong written and verbal communication skills
- Ability to solicit, negotiate, and manage group contracts
- Ability to perform site inspections and entertain clients
- Ability to frequently lift/move up to 10 pounds
What We Do
The Las Olas Company is a leading commercial real estate and hospitality company based in Fort Lauderdale, Florida. For over 80 years, it has shaped the vibrant lifestyle and rich culture of the area, owning and operating premier destinations including the iconic Riverside Hotel and the Las Olas shopping and dining district.









