Group Product Manager - Unified Entitlement & Fulfillment

Reposted 8 Days Ago
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Warren, MI, USA
Hybrid
Senior level
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
We make amazing products people love, for every journey.
The Role
The Group Product Manager oversees GM's Unified Entitlement & Fulfillment Platform strategy and execution, driving cross-functional collaboration to enhance connected vehicle services.
Summary Generated by Built In
Description
Why join us?
General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software and intelligent hardware play an integral role as they become more prominent in our vehicles.
Within Software & Services Product Management, we are building a world-class product development culture and a portfolio of software-defined vehicles by tightly integrating software, hardware, and services to create complete and compelling vehicle experiences for our customers.
Keys, locks, power doors, windows, and other entry systems sit at the heart of how customers first experience and trust our vehicles. From seamless, secure entry and delightful welcomes to advanced powered closures, this team shapes everyday interactions that must feel effortless, safe, and intuitive in every GM vehicle around the world.
The Role
The Staff Product Manager for Unified Entitlement & Fulfillment owns the strategy, roadmap, and execution for GM's global entitlement and fulfillment stack for connected vehicle services. GM's Unified Entitlement & Fulfillment Platform is essentially the "brain and plumbing" that decides who should get which connected services or digital upgrades, turns those services on/off in the car and apps, and verifies that everything is working correctly end-to-end.
This role is responsible for the unified platform pulls them together into one global source of truth and one consistent flow: entitlement → eligibility → activation → verification → observability. This is a highly cross-functional leadership role that works across engineering, architecture, commercial teams, regional operations, and program management to land a multi-year roadmap while actively managing data quality, observability, and operational risk in production.
What You'll Do
  • Set and evolve the north star vision, strategy, and multi-year roadmap for GM's Unified Entitlement & Fulfillment Platform within the broader OnStar & Customer Experience ecosystem.
  • Define clear problems, product requirements, and decision models that standardize capability, entitlement, and lifecycle logic across cloud and in-vehicle systems.
  • Lead roadmap execution and prioritize the platform backlog with engineering, program management, and regional partners to deliver high-impact milestones for vehicle and commercial launches.
  • Steer global entitlement rules, service-code models, and catalog strategy so regional variants converge into a configurable, extensible global platform.
  • Own data quality, KPIs, and observability for entitlement and fulfillment flows, driving improvements that reduce defects, false denials, and operational fire-drills.
  • Act as the primary cross-functional leader and storyteller for the platform, aligning senior stakeholders, dependent product teams, and regional organizations.
  • Ensure strong governance, risk management, and compliance across entitlement decisions and feature activation, including auditability, privacy, and safety controls.

Your Skills & Abilities (Required Qualifications)
  • 8+ years of product management experience, with at least 4 years owning complex platform or infrastructure products (e.g., entitlements, identity/access, billing, decision engines, or large-scale backend platforms).
  • Proven track record defining and shipping multi-year, multi-team roadmaps that span cloud services, data platforms, and on-device/embedded systems.
  • Strong systems-thinking skills and comfort working in problem spaces that combine rules/decisioning, data modeling, and high-reliability operations.
  • Experience writing high-quality PRDs/strategy documents and leading cross-functional teams (engineering, architecture, program management, operations, and business stakeholders).
  • Demonstrated ability to use data, telemetry, and observability signals to drive prioritization and continuous improvement.
  • Excellent communication and stakeholder management skills, including the ability to synthesize complex technical topics into clear, outcome-oriented narratives for senior leadership.

What will give you competitive edge (Preferred Qualifications)
  • Experience in connected vehicle, telematics, subscription/entitlement platforms, or other safety- and revenue-critical digital services.
  • Familiarity with rule engines, decision models (e.g., features/capabilities/rules/facts), and global catalog/EDM systems.
  • Background working with regionalized architectures (different rules and products by country/region) and consolidating them into global platforms.
  • Experience with in-vehicle software or embedded systems, especially for feature activation, OTA, or safety-relevant functionality.
  • Prior ownership of platforms supporting high auditability and regulatory compliance (e.g., SOX, privacy, safety).

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located in Warren, MI.
Company Vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, through which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.
#LI-RF1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Skills Required

  • 8+ years of product management experience
  • 4 years owning complex platform or infrastructure products
  • Proven track record defining and shipping multi-year roadmaps
  • Strong systems-thinking skills
  • Experience writing high-quality PRDs
  • Excellent communication and stakeholder management skills

What the Team is Saying

Kendra
Brady
Eseme Owoseni
Emrik
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Navya
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Eseme
Charles
Antonino Destasi
Jeremiah Hamlin
Victoria
Matt Zebiak
Sri
Jeremiah

General Motors Compensation & Benefits Highlights

  • Retirement Support Retirement support includes a 401(k) with a 4% company contribution plus up to a 6% match (potential 10% from the company when you defer). Some roles also indicate pension eligibility and access to stock purchase opportunities.
  • Leave & Time Off Breadth Time-off provisions for U.S. salaried employees include 15+ paid vacation days and up to 19 paid holidays, with additional leave options available. Allowances can increase with career progression.
  • Parental & Family Support U.S. salaried employees can receive 12 weeks of paid parental leave after one year of service. Family-building benefits provide up to $40,000 in combined lifetime reimbursement for fertility, surrogacy, and adoption.

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The Company
HQ: Detroit, MI
165,000 Employees
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

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