Group Product Director, Omnichannel & Digital Marketing Strategy, US Oncology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Digital Marketing Strategy

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Group Product Director, Omnichannel & Digital Marketing Strategy, US Oncology to be located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

We are seeking a visionary marketing leader for the role of Group Product Director within our Oncology Omnichannel Strategy team. In this pivotal position, you will set and drive brand and portfolio marketing strategy, ensuring alignment to commercial objectives and strengthening engagement with healthcare professionals and patients across channels (with digital as an important enabler). This role is accountable for end-to-end brand marketing leadership—translating customer and market insights into positioning, value proposition, messaging, and integrated brand plans that drive demand and improve patient outcomes.

Key Responsibilities:

Set the J&J Oncology Brand & Omnichannel Marketing Vision

• Inspire understanding and alignment across senior leaders within Commercial, Medical, and enabling functions to deliver an integrated brand strategy and customer experience across the healthcare ecosystem.

• Champion new ways of working and a strong marketing point of view (positioning, segmentation, and messaging) to meet the needs of customers and patients.

• Partner across all brands in the Oncology portfolio to translate insights into brand plans, growth strategies, and go-to-market priorities, with omnichannel activation supporting those plans.

• Serve as a trusted marketing advisor to senior leaders—bringing clarity on strategy, trade-offs, and performance drivers to accelerate growth and patient impact.

• Lead brand strategy development (positioning, differentiation, strategic imperatives) and ensure consistent, compliant messaging across all audiences and touchpoints.

• Establish a test-and-learn measurement approach (brand health, campaign effectiveness, channel ROI) and drive optimization based on performance and insights.

Lead Integrated Marketing Strategy & Execution for Key Audiences

• Lead a team of internal and external contributors to develop and deliver integrated marketing strategy and annual brand plans (including launch planning, messaging, channel strategy, and tactical execution) to achieve business objectives.

• Use insights (primary market research, competitive intelligence, field feedback, and performance analytics) to refine targeting, messaging, and the mix of personal and non-personal channels.

• Define the integrated channel mix (field, congresses, peer-to-peer, media, and digital) and ensure execution ladders up to the brand plan rather than channel-first tactics.

Manage Agencies & Partners to Deliver Marketing Plans

• Own relationships with critical agencies and partners (e.g., media, creative, analytics/insights, and consultants) to drive plan quality and performance. Ensure strong program management, budget stewardship, and on-time delivery by removing barriers and aligning stakeholders.

• Lead agency governance (briefing, performance reviews, scope management) and ensure creative and media recommendations are insight-led and aligned to brand strategy.

• Manage brand marketing budgets and investment trade-offs across programs, ensuring spend aligns to priorities and delivers measurable business impact.

Team Leadership & Development

• Recruit, develop and mentor a high-performing team with an emphasis on creating integrated strategies

Qualifications:

• A minimum of a BA/BS Degree is required; MBA or other related graduate degree preferred

• A minimum of 8 years of business experience, with a minimum of 3-5 years of marketing experience required.

• Demonstrated success leading end-to-end brand marketing (insight generation, positioning, messaging, brand plan creation, and execution) with clear commercial outcomes.

• Experience developing and executing brand launch and lifecycle strategies, including go-to-market planning, and promotional measurement.

• Proven ability to lead agencies and cross-functional stakeholders, manage marketing budgets, and drive on-time, compliant delivery of campaigns and content.

• Significant marketing leadership experience (e.g., brand management, portfolio strategy, launch planning, messaging, and integrated campaign development) with demonstrated business impact

• Strong command of customer insights and analytics to inform targeting, segmentation, and promotional investment decisions (experience with advanced analytics/model outputs is a plus)

• Significant experience in the pharmaceutical industry with demonstrated capabilities in brand/commercial marketing and integrated customer engagement across personal and non-personal channels

• Demonstrated knowledge of media planning and execution, as well as measurement

• Exhibit a growth mindset and entrepreneurial spirit; Experience leading through large-scale change and transformation, and exceptional communication and leadership skills

• Ability to mobilize an organization by setting a vision, providing clarity, and translating strategy into successful execution

• Ability to implement strategic transformation without perfectly outlined roadmap

• Strong leadership experience, including prior experience leading management level teams; Consistent track record to lead, develop, coach, and engage and inspire high performing and diverse teams

• Demonstrated understanding of key industry trends and ability to develop strategies to stay ahead of the competition and improve patient outcomes

• Energy to inspire change; high tolerance for ambiguity and willingness to adapt to change

• Exceptional organizational skills as well as a track record of finding solutions with minimal direction

• Familiarity with marketing technology tools (e.g., CDP, orchestration engines, CRM, 3rd party engagement platforms) and how they enable personalized execution is preferred.

• Familiarity with marketing technologies, cloud solutions, and data platforms that support measurement and optimization is preferred.

• Travel approximately 25%, dependent upon business needs

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. 

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Design Mindset, Developing Others, Digital Channels, Digital Marketing, Digital Trends, Growth Marketing, Inclusive Leadership, Leadership, Operational Excellence, Performance Measurement, Report Writing, Technologically Savvy