Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu
About the Role
We are seeking a highly experienced and strategic Group Marketing Manager to lead our entire marketing function across multiple business units. This senior leadership role involves managing a large, multidisciplinary marketing team of around 25 people, spanning B2B and B2C marketing, digital marketing, private label, and creative support functions including graphic design. The role also includes oversight of marketing activities for our BTCC racing team.
Our organisation operates through multiple business units, managing numerous brands and selling through a variety of channels, including a robust distribution network and a significant store network across the UK and Ireland. The successful candidate will have extensive experience in managing marketing strategies across diverse brands, selling channels, and marketing platforms, ensuring alignment and growth across all areas.
Key Responsibilities
- Lead and manage the comprehensive marketing function covering multiple business units and brands.
- Manage and develop a diverse marketing team of approximately 25 people, including specialists in product marketing, digital, private label, creative support, and more.
- Develop and execute integrated marketing strategies that address the needs of different brands, selling channels (B2B, B2C, retail, distribution), and marketing platforms.
- Oversee the marketing and positioning of private label products to maximise market share and brand strength.
- Coordinate marketing efforts related to the BTCC racing team, leveraging this platform for brand visibility and engagement.
- Ensure marketing strategies support and drive growth across the UK and Ireland distribution and store networks.
- Collaborate closely with commercial leaders and senior management to ensure marketing initiatives are aligned with broader business objectives.
- Manage the marketing budget responsibly to maximise return on investment.
- Analyse market trends, customer insights, and competitive activity across multiple sectors, brands, and channels to continuously refine marketing approaches.
- Report directly to the Managing Director of UK Subsidiaries, providing clear and insightful updates on marketing performance and strategic direction.
Essential Experience
- Proven track record managing large marketing teams (circa 25 people) and owning whole marketing functions.
- Experience managing marketing across multiple business units and brands.
- Experience leading marketing efforts across differing selling channels including B2B, B2C, retail, and distribution
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- Extensive digital marketing expertise covering a range of platforms and channels.
- Experience managing private label marketing strategies.
- Experience working with creative teams including graphic design as part of a broader marketing function.
- Proven experience managing sponsorship or sports marketing programmes, ideally motorsport or similar high-profile partnerships.
- Strong leadership, communication, and stakeholder management skills.
- Demonstrable commercial acumen and ability to develop marketing strategies aligned with business objectives.
- Degree in Marketing, Business, or a related field preferred.
Personal Attributes
- Strategic and operational thinker capable of hands-on delivery.
- Collaborative and influential leader.
- Highly organised and comfortable managing complex, multi-brand, multi-channel marketing environments.
- Committed to driving marketing excellence and team development.
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Alliance Automotive Group is an equal opportunities employer.
Skills Required
- Proven experience managing large marketing teams of approximately 25 people and owning entire marketing functions
- Experience managing marketing across multiple business units and brands
- Experience leading marketing across B2B, B2C, retail, and distribution channels
- Extensive digital marketing expertise across multiple platforms and channels
- Experience managing private label marketing strategies
- Experience working with creative teams, including graphic design
- Experience managing sponsorship or sports marketing programs, ideally motorsport or similar partnerships
- Strong leadership, communication, and stakeholder management skills
- Commercial acumen and ability to develop marketing strategies aligned with business objectives
- Degree in Marketing, Business, or a related field
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
