Group Manager, Product (Hybrid 2-3 days onsite per week)
Overview:
As a Group Manager of Product Management at Weedmaps, you will have an important role with responsibility for leading several product lines, execution and cross functional alignment for successful delivery of your team’s product roadmap and revenue goals. You will lead a team of product professionals responsible for key areas of our marketplace offerings. You'll partner with other leaders to translate product vision into strategic and technological business decisions. You'll drive accountability and metrics ownership to translate strategy into results.
As a product owner (leader), you will lead efforts to make it easier for our shoppers to learn about cannabis, to engage with brands, find dispensaries and delivery services, and order products online. Your team will create new solutions and part of your role is to help your team innovate to create amazing products that deliver an amazing consumer experience, and business results for Weedmaps and our customers.
A bit about you: you are passionate about the Cannabis economy, marketplaces as well as advertising products, with a deep understanding of the mobile commerce landscape, from user acquisition through discovery and order flows. Ideally you have experience in multi-sided marketplaces. You’re an expert at discovering user needs and pain points, and working with cross-functional partners to simplify complex problems and ship elegant solutions. You have proven experience in strategic thinking and methodical execution when launching products at scale. You are experienced in building best-in-class solutions for high-traffic online products. You have started businesses or product lines as well as grown them.
You are also an experienced people manager who is focused on mentoring product managers, understands how to manage teams and is capable of managing matrixed organizations. You are strategic, creative, data-driven and able to focus on quick wins as well as long term projects/deliverables and developing and refining KPIs.
You should be the type of product leader who enjoys working with other groups such as analytics, design, marketing and sales. You are passionate about building a great partnership with your sales, marketing and other go-to-market partners.
You'll also partner with other leaders across the company to translate product capabilities into strategic business results. You'll align and inspire your organization by effectively communicating the strategy and driving the team to build a world class marketplace in the cannabis space.
And you’ll have fun while doing it with world-class colleagues and teammates.
The impact you'll make:
- Command a product department to innovate, drive revenue, and maximize user retention across our entire product portfolio.
- Partner with leaders across the company to maintain a holistic product roadmap on an ongoing basis
- Have a deep and holistic understanding of how products are developed inclusive of all stakeholders (data, marketing, etc)
- Study cannabis industry trends, competition, stakeholder feedback, and analytics to make well informed product decisions
- Must maintain a deep understanding of our customers and their needs
- Must maintain a deep understanding of the competitive landscape across our entire product portfolio
- Identify new growth business opportunities through quantitative research, UI/UX studies, and reviews of industry standard methodologies
- Ensure that all initiatives have thorough rational documented and communicated by all product owners.
- Work closely with the Sales and Marketing teams to define business cases, requirements and user journey maps for new and existing customer needs and revenue opportunities
- Partner with Engineering leadership to achieve alignment and max efficiency across product and engineering teams
- Influence quality and productivity improvements through involvement in the development of new and improved procedures, process innovations, training, and changes in corporate culture
- Recruit, hire, grow, and retain top performing talent
- Leverage KPIs for measuring team performance and deliver performance reviews for your team members
- Drive and champion a culture of continuous learning to improve execution and remove roadblocks
- Ensure all team members are highly proficient in all of our tooling (self service analytics, feature rollout and experimentation, project management, and acceptance testing)
What you've accomplished:
- Bachelor's Degree in a relevant field or equivalent work experience
- 10+ years of revenue-generating product leadership experience, with a focus on marketplaces and strong user communities, with 4+ years of managing and developing leaders
- Experience with at least two of the three following: subscription, e-commerce and advertising business models
- Experience working with engineering teams, business stakeholders managing expectations and building cross functional alignment
- Experience with standard forms of product development styles (agile, waterfall)
- Proven experience building, growing, inspiring and retaining a collaborative and results-focused team
- Ability to develop KPIs for measuring team performance and deliver performance reviews for your team member
Bonus points:
- Track record of success balancing e-commerce with community building.
- Strong customer empathy and experience shaping product direction based on customer needs and revenue targets
- Natural curiosity and growth mindset, with an obsession for the details
- Proven experience delivering results
- Effective and persuasive written and verbal communication skill
The base pay range for this position is $163,716 - $180,744 per year
2026 US Benefits for Full Time, Regular Employees:
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Why Work at Weedmaps?
Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it.
You too can have a hand in shaping the industry’s future; ready to roll with us?
See how we’ve grown—our journey, leadership team, and what’s next at Weedmaps.com/corporate
About Weedmaps:
Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry. Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
“Freedom to choose. Freedom to access. Freedom to enjoy.”
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:
- Our recruiters will always communicate with candidates through an @weedmaps.com email address.
- CORRECT: [email protected]
- INCORRECT: [email protected]
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels.
- Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at [email protected] and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!
Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.
What We Do
Weedmaps is the leading technology and software infrastructure provider to the cannabis industry.
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