Trade Marketing Manager IFP

Reposted 8 Days Ago
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Petaling Jaya, Petaling, Selangor, MYS
In-Office
Senior level
Healthtech • Retail
The Role
The Group Manager, Category Strategy Development IFP oversees category growth strategies, manages trade marketing initiatives, and collaborates with sales and marketing teams to enhance business performance in the FMCG sector.
Summary Generated by Built In
Trade Marketing Manager IFP

Job Description

Your Job

The Trade Marketing Manager is primarily responsible for developing & executing Category & Channel Go-To-Market Strategy and plays a vital role in driving Category business growth for Kimberly Clark brands to achieve volume and profit objectives. He/She will also help position Kimberly-Clark to be recognized as the preferred Category Partner for strategic customers, thereby creating a sustained competitive advantage for Kimberly-Clark products in the areas of distribution and merchandising. This position reports to the Head of CSD Manager.

About Us

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day. From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex & Scott brands improve the lives of people around the world. Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Led by Purpose. Driven by You

Role Overview & Primary Accountabilities:

  • Lead the creation of Category & Channels growth strategies through close collaboration with the marketing team, translating strategies to Distribution, Pricing & Promotion, Shelving, and Merchandising (DPSM) plan.

  • Owns business delivery for the Category by ensuring sales building blocks sufficiency, anticipating business risks/gaps & deriving an action plan

  • Develop and timely deployment of Selling Toolkits to the Sales team to enable timely external selling & engagement with Retailers

  • Gatekeeper for initiative deployment process in ensuring the readiness of Promotion and New initiative plan according to planned milestones; partnering with Marketing, Sales & Demand Planner

  • Ensure DPSM plan implementation as per deployed with timely review of DPSM compliance in trade, together with Sales & derive action plan/help needed to close the gap (if any)

  • Actively participate in shopper studies in partnership with Shopper Champion to develop a strong understanding of shopper purchase behaviors and trends, that help shape Category & Channels DPSM strategies

  • Leads Category management projects with key retailers & sales team to drive thought leadership and accelerate Category growth

  • Derive Category trade fund investment plan based on Category growth & DPSM strategies. Responsible to track & review monthly to ensure spending efficiency and effectiveness

Essential Requirements:

  • A minimum Bachelor's degree is required.

  • A minimum of 5 years’ sales or key account management experience is required in the FMCG industry.

  • 2-3 years of CSD/Trade Marketing experience in the FMCG industry is preferred.

  • Strong analytical skills, ability to derive insights from data, and present findings to key stakeholders.

  • Able to work collaboratively with multi-functional teams (Sales, Demand Planning & Marketing team).

  • Incumbents must have strong competencies with PC-based applications, MS Office and MS Access; possess strong communication skills and interpersonal skills;and have the ability to perform under pressure.

About You

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What’s on offer

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered

Click the Apply button and complete the online application process. A member of our Talent Acquisition team will review your application and will be in contact with additional information accordingly.

In the meantime, feel free to browse our website for additional information on our company, brands and culture - Kimberly-Clark Corporation. 

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA!

Kimberly Clark is proudly ranked by Forbes as 'World's Best Employer' 2021, 2022!

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role’s country only. K-C will not provide relocation support for this role.

Primary LocationKuala Lumpur Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Top Skills

Ms Access
MS Office
Pc-Based Applications
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The Company
Irving, TX
31,171 Employees

What We Do

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go. Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®. While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe. If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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