The Role
Develop and lead digital branding and media campaign strategies, including audience planning, media mix selection, execution, optimization, and performance analysis. Manage client relationships, collaborate with publishers and internal teams, create strategic presentations, and mentor a team of 12–15 members. Translate campaign data and consumer insights into actionable brand recommendations.
Summary Generated by Built In
Media Planning & Branding Account Manager/ Senior Account Manager
Location: Bangalore | Experience: 4-5 years in Digital Marketing.
Media Agency experience required.
Job Title: Brand Planning Manager / Brand PlannerRole OverviewWe are seeking a Brand Planner with 4-5 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.
Key Responsibilities- Develop and execute branding strategies aligned with client objectives and business goals.
- Create comprehensive media and campaign plans across digital platforms.
- Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
- Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
- Collaborate with internal teams and external partners to ensure seamless campaign delivery.
- Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
- Manage and mentor a team of 12-15 members, ensuring high-quality execution and professional development.
- Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
- Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
- Analyze campaign results and provide actionable insights for future planning and optimization.
- 4-5 years of experience in branding, media planning, or digital brand strategy roles.
- Strong experience in brand campaign planning and execution.
- Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
- Solid understanding of digital advertising ecosystems and third-party publishers.
- Ability to identify and recommend audience segments and targeting approaches based on client objectives.
- Strong strategic thinking and storytelling capabilities.
- Excellent client management and stakeholder communication skills.
- Experience managing or leading teams of 12-15 members.
- Strong analytical, presentation, and problem-solving skills.
- Agency experience in branding and digital media planning.
- Experience managing multi-channel branding campaigns.
- Knowledge of campaign measurement, audience insights, and optimization methodologies.
- Ability to translate data and consumer insights into actionable brand strategies.
Skills Required
- 4-5 years of experience in branding, media planning, or digital brand strategy roles
- Media agency experience
- Experience planning and executing brand campaigns
- Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms
- Understanding of digital advertising ecosystems and third-party publishers
- Ability to identify audience segments and targeting approaches
- Strategic thinking and storytelling skills
- Client management and stakeholder communication skills
- Experience managing or leading teams of 12-15 members
- Analytical, presentation, and problem-solving skills
- Experience managing multichannel branding campaigns
- Knowledge of campaign measurement, audience insights, and optimization methodologies
- Ability to translate data and consumer insights into actionable brand strategies
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The Company
What We Do
We are HiveMinds, a unit of Madison World. We are a rapidly growing full-fledged digital agency with 13 years of experience, and buzzing with a diverse and talented team working towards transforming businesses. An early entrant in India’s digital marketing scene, our strength lies in being a dynamic agency capable of delivering across digital - be it SEO, performance and paid Campaigns, retail media / e-commerce marketplace management, digital analytics, social media marketing, digital branding or creative and content services. We work with clients across geographies to deliver what we know best - growth, creativity and client satisfaction. We are based out of Bangalore, India with offices in Mumbai and Delhi-NCR.
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