The Role
Lead Paytm Ads sales for the FMCG/CPG segment: set and execute sales strategy, grow advertiser base, manage a high-performing team, collaborate cross-functionally, deliver forecasts and presentations, and monitor market trends to drive revenue.
Summary Generated by Built In
About Us – Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Paytm has been a pioneer in the merchant space by introducing innovative solutions like QR codes to
accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to
these partners via our ‘Paytm for Business’ App.
About the Role: Incumbent will be responsible for driving Ad sales revenue pertaining to FMCG
category by developing and executing a comprehensive sales strategy that aligns with Paytm's overall
business objectives. You will lead a team of Ad sales professionals and work closely with
cross-functional teams including product, marketing, and finance to identify new revenue
opportunities and grow our advertiser base.
Responsibilities:
● Develop and execute a sales strategy that drives revenue growth for Paytm's advertising
business
● Build and manage a high-performing sales team that delivers against revenue targets and
KPIs
● Establish strong relationships with key advertisers and agencies, and leverage those
relationships to grow the business
● Collaborate with cross-functional teams to identify new revenue opportunities and ensure
alignment with company objectives
● Develop and deliver sales presentations and proposals to key stakeholders
● Monitor market trends and competitive activity to inform sales strategy and tactics
● Provide regular sales forecasts and performance updates to senior management
Eligibility Criteria:
● Bachelor's degree in Business, Marketing, or related field; MBA preferred
● 12+ years of experience in advertising sales specifically into CPG or FMCG segment, with a
proven track record of delivering revenue growth
● Experience in digital advertising
● Strong leadership and people management skills, with a track record of building and
managing high-performing teams
● Excellent communication and presentation skills, with the ability to engage and influence key
stakeholders
● Strong analytical skills, with the ability to use data to inform sales strategy and tactics
● Ability to thrive in a fast-paced, entrepreneurial environment
Why join us
-A collaborative output driven program that brings cohesiveness across businesses through technology
-A solid 360 feedbacks from your peer teams on your support of their goals
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story.
Skills Required
- Bachelor's degree in Business, Marketing, or related field
- MBA
- 12+ years of experience in advertising sales specifically into CPG or FMCG segment with proven revenue growth
- Experience in digital advertising
- Strong leadership and people management skills with track record of building high-performing teams
- Excellent communication and presentation skills
- Strong analytical skills, ability to use data to inform sales strategy
- Ability to thrive in a fast-paced, entrepreneurial environment
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
