Group Director, Influencer Marketing

This role makes an incredible impact on how our Influencer Marketing team functions and succeeds by providing excellent client and business development leadership and designing and implementing processes that improve ways of working. It provides the opportunity to help set the course for the team all in a supportive, people-first environment. This role will require three days a week in our NYC office. 

Key Accountabilities 

Responsibilities include: 

• Overseeing a suite of multiple influencer marketing client accounts. 

• Owning relationships with internal stakeholders (account team, sister agencies, etc.) to ensure your team is delivering the highest quality strategy recommendations and work. 

• Taking the broader Dentsu Creative vision and using it to design systems, tools and processes that will help your team operate more efficiently and effectively.  

• Helping troubleshoot and provide counsel for contracting or content issues that could negatively impact our team or clients. 

• Owning responsibility for compliance (legal, FTC, client requirements, etc.) for your accounts.   

• Fully leading and managing influencer marketing new business proposals and pitches, developing strategies, recommendations and presenting to potential new clients. 

• Utilizing provided systems (Salesforce, Nexelus, Workfront, etc.) to track revenue and spot opportunities for increased efficiencies and business growth.  

• Acting as a champion for the influencer marketing team as a representative in broader Dentsu meetings and new business pitches.  

• Holding ultimate responsibility for meeting financial goals for your team.  

• Partnering with your VP and other team leadership to set the strategic vision for your team and accounts.  

• Acting as a conduit between the influencer marketing team and Dentsu Creative colleagues in an effort to grow our presence in Dentsu. 

• Managing individuals at multiple levels, and be able to help bridge gaps between members, mitigate conflict, etc. 

• Reporting financial success, challenges, and opportunities to leadership at regular intervals and developing strategies to fully leverage our current position to drive growth.  

Person Specification 

Our ideal candidate has:  

• 7-10 years’ applicable experience. Agency experience is preferred.  

• 5+ years account lead experience who can maintain positive relationships, deliver strategic council, and successfully troubleshoots client and internal issues 

• 5+ years in the social/digital space as well as influencer marketing 

• Knowledge of sound influencer contracting terms and conditions.  

• Experience managing a multi-member team working across a broad book of business.  

• Knowledge of influencer marketing platforms as well as key performance metrics for paid/earned/owned media and analytics. 

• Prior experience with influencer management platforms such as Creator IQ, Captiv8, or similar.  

• Knowledge of paid media best practices.  

• Familiarity with tools such as Salesforce or other CRM is a big plus.  

• Proven ability to grow business.  

• A commitment to helping your team and clients succeed.  

• A team and people-focused attitude.  

• An eagerness to learn from others within all levels of the organization.   

• Comfort in a remote working environment.  

• Open to coming into the office in select locations, if proximity allows. 

• Ability to be self-sufficient while being reliable throughout the day through various communication channels.  

Additional Information 

The annual base salary range for this position is $113,000 - $182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.