GRAY MEDIA SALES TRAINING PROGRAM (FALL '26) - WGGB

Posted Yesterday
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Springfield, MA, USA
In-Office
Internship
Digital Media • News + Entertainment
The Role
A 10-week, part-time sales internship teaching students how to prospect for business, make coached cold calls, create client presentations and proposals, support broadcast and digital advertising strategies, manage sales pipelines, and grow revenue. Interns work alongside media executives and participate in weekly training while gaining practical experience in multi-platform media sales.
Summary Generated by Built In

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WGGB:

Western Mass News airs on all three of our affiliates: ABC, CBS, and FOX. That gives us dramatically more content (particularly sports content) to sell in market than most other stand-alone stations.

The Sales Training Program:

What if your internship didn’t feel like an internship? What if you actually learned how to sell? At Gray Media, our Sales Interns don’t sit on the sidelines.
They learn how to build a business from day one. This is a hands-on, real-world experience designed to teach you the fundamentals of media sales and help you build skills you can use in any career. The internship will be for a term of 10-weeks. The intern rate of pay can range from minimum wage in your state to $15 an hour.

General Responsibilities: 

  • What if your internship didn’t feel like an internship?
  • What if you actually learned how to sell?
  • At Gray Media, our Sales Interns don’t sit on the sidelines.
  • They learn how to build a business from day one.
  • The internship will be for a term of 10-weeks
  • This is a hands-on, real-world experience designed to teach you the fundamentals of media sales and help you build skills you can use in any career.

What You’ll Do:

  • Learn how to prospect and identify new business opportunities
  • Practice real cold calls (with coaching, not guesswork)
  • Build client presentations and proposals
  • Support digital and broadcast sales strategies
  • Work alongside experienced Media Executives and Sales Leaders
  • Participate in weekly training designed to accelerate your growth

What you’ll learn:

  • How to confidently start conversations with clients
  • How to sell multi-platform advertising solutions (TV + Digital)
  • How to build and present a winning pitch
  • How to manage a pipeline and grow revenue

This internship is for you if:

  • You’re curious, competitive, and not afraid to try
  • You want real experience, not just something to put on a résumé
  • You’re interested in sales, marketing, or media
  • You’re ready to learn skills that translate to any industry

What makes this different:

You won’t just “shadow.”
You’ll do the work with guidance every step of the way.

Many of our interns turn into full-time hires.
And the ones who do? They hit the ground running.

Details:

  • Flexible hours (part-time, designed for students)
  • Paid internship 
  • Opportunities available across Gray Media markets nationwide

        Qualifications:

        ▪️ Be currently enrolled in a college/university, preferably in your senior year.
        ▪️ Strong work ethic and organizational skills.
        ▪️ College student, seniors preferred, earning a degree in Journalism/Communications, Sales, or related fields, with a desire to get hands-on experience in the local media industry.

        If you’re ready to learn how to sell and actually enjoy it, we’d love to meet you.

        The intern rate of pay can range from minimum wage in your state to $15 an hour.

        ▪️ Interested in the program?  Go to https://gray.tv/careers#currentopenings, type "Intern WGGB" (in search bar)

        WGGB-TV/Gray Media is a drug-free company

        Additional Info:

        Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
        Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

        Equal Opportunity Employer
        This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

        Skills Required

        • Currently enrolled in a college or university
        • Earning a degree in Journalism, Communications, Sales, or a related field
        • Strong work ethic and organizational skills
        • Senior year standing
        • Interest in sales, marketing, or media
        • Desire to gain hands-on experience in the local media industry
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        The Company
        HQ: Tulsa, OK
        2,154 Employees
        Year Founded: 1897

        What We Do

        Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

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