AbhiBus is a leading online bus-ticketing platform that aggregates ticket inventory from over 4,000 bus operators - including major State Road Transport Corporations (SRTCs), covering more than 3.5 lakh (350,000+) routes across India. The AbhiBus website and apps allow users to check amenities provided by bus operators, compare booking fares, check bus timings in the searched route, live tracking of the bus before arrival, cancellation protection options and other facilities. It is the official ticketing partner for several state road transport corporation bus tickets and IRCTC bus bookings.
AbhiBus is owned and operated by ixigo (Le Travenues Technology Limited), India’s leading OTA for the Next Billion Users. With over 54 crore Annual Active Users in FY25, ixigo offers AI-powered train, flight, bus, and hotel bookings through its platforms - ixigo, ConfirmTkt, and AbhiBus.
Job DescriptionMarketing & Growth Creatives
• Design high-converting creatives for:
o Performance marketing (Meta, Google, YouTube, affiliates)
o App install & retargeting campaigns
o CRM channels (WhatsApp, Email, Push, In-app)
• Create static, motion, and short-form video assets optimized for CTR, CVR, and
retention.
• Rapidly iterate creatives based on campaign performance data (A/B variants, hooks,
formats).
• Maintain consistency with brand guidelines while adapting for channel-specific best
practices.
Product Marketing & Brand Assets (~30–40%)
• Design product-led creatives including:
o Feature launch banners
o In-app promotions
o Store listing creatives (Play Store / App Store)
o Product explainers and walkthrough visuals
• Create and maintain:
o Logos, iconography, illustrations
o Brand kits and reusable templates
• Collaborate with Product & UX teams on visual storytelling for new features.
Required Skills & Qualifications
Core Design Skills
• 1–2 years of hands-on experience in graphic design / visual design
• Strong command of:
o Adobe Suite (Photoshop, Illustrator, After Effects)
o Figma
• Working knowledge of:
o Motion design / video editing
o Micro Animations
Growth & Execution Mindset
• Experience working with marketing or growth teams (performance or lifecycle)
• Ability to design for scale and speed (templates, systems, variants)
• Comfort working with tight timelines and multiple campaigns
• Data-informed approach to creative decisions (CTR, conversion, engagement)
Good to Have
• Experience in consumer tech / app-first businesses
• Understanding of performance marketing funnels
• Basic understanding of UX principles
• Experience collaborating with copywriters and product managers
What Success Looks Like
• Faster creative turnaround without quality drop
• Measurable uplift in campaign performance (CTR, installs, engagement)
• Strong visual consistency across marketing and product touchpoints
• Reduced dependency on external agencies
Why Join
• High ownership and visibility across marketing and product
• Direct impact on growth metrics, not just aesthetics
• Opportunity to work on scale, experimentation, and brand building
• Fast-paced environment with real decision-making authority.
Additional Information: Candidates are responsible for safeguarding sensitive company data against unauthorized access, use, or disclosure, and for reporting any suspected security incidents in line with the organization's ISMS (Information Security Management System) policies and procedures
Top Skills
What We Do
AbhiBus - which means Bus Now (in Hindi), was founded on a simple idea – An idea that would allow Indian Bus Travellers to book bus tickets at a click, from the convenience of their homes and offices. Today, thanks to our enthusiastic employees, devoted partners and our happy customers; abhibus.com has become India’s fastest growing online bus ticketing company. abhibus.com simplifies online booking of bus tickets for bus travellers all over India. With ticket inventory from over 2500 operators and 75000 routes, abhibus.com is the preferred choice of online booking, when it comes to bus travel. Founded in the year 2008, AbhiBus (Le Travenues Technology Ltd.) is a pioneer in providing end-to-end software and other value-added solutions for the Bus Transport Industry by leveraging the latest technologies. The company also provides technology solutions to more than 100 large private bus operators in India, 4 state transport corporations and 2 international operators. The end-to-end software solutions include e-ticketing systems, fleet management solutions, vehicle tracking systems, passenger information systems, logistics management backed by a 24x7 customer support centre. Today, AbhiBus is also the preferred Information Technology Partner for State Transport Corporations and Private Bus Fleet Operators. AbhiBus is an ISO 9001:2008 certified company.
