GRAPHIC DESIGNER

Specific Responsibilities: 

• Design, create, and distribute high-quality graphics for all WCM‑N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements. 

• Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms. 

• Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends. 

• Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives. 

• Maintain and manage WCM‑N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets. 

• Upload and manage graphics within content management systems for station websites and digital platforms as needed. 

• Maintain and organize digital graphic files, photos, and asset libraries, including third‑party resources such as Getty Images. 

• Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner. 

• Maintain a “customer comes first” mindset with proactive commitment to internal and external customer service. 

• Participate in the Great Game of Business and support company initiatives. 

• Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements. 

• Perform all other duties as assigned. 

Qualifications: 

• Associate degree in graphic design preferred, or equivalent combination of education and professional graphic design experience. 

• Proven experience creating engaging digital and print graphics across multiple platforms. 

• Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools. 

• Working knowledge of website content management systems and the ability to edit and manage digital content within those platforms is preferred. 

• Experience with e‑commerce platforms (merchandise stores) is preferred. 

• Experience creating motion graphics and animated digital content is a plus, but not required. 

• Strong communication, listening, and problem‑solving skills, with the ability to collaborate effectively across departments. 

• Excellent attention to detail and proofreading skills. 

• Ability to work independently with minimal supervision while managing multiple priorities and deadlines. 

• Familiarity with digital platforms, terminology, and current design trends. 

• Professional demeanor with the ability to represent the company positively to internal and external stakeholders. 

• Demonstrated alignment with company core values and ESOP culture. 

Physical Requirements: 

• Ability to sit for extended periods of time while working at a computer and designing digital content. 

• Frequent use of hands and arms for computer operation, mouse use, keyboarding, and graphic design tools. 

• Ability to visually review detailed graphics, layouts, and computer screens for extended periods. 

• Ability to communicate effectively with coworkers and stakeholders via virtual meetings, phone, and electronic communication. 

• Occasional lifting or carrying office supplies or materials, generally up to 25 pounds.