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The Role
Designs social media creatives, YouTube assets, website and landing-page visuals, digital advertising creatives, branding collateral, infographics, and campaign materials. Collaborates with SEO, social media, content, video, and UI/UX teams; creates ad variations for A/B testing; uses AI design tools to improve productivity; and manages organized, version-controlled design files and shared asset libraries.
Summary Generated by Built In
1. Social Media Design
- Design creatives for Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Threads.
- Create carousel posts, static posts, story creatives, and promotional banners.
- Design engaging visuals aligned with the brand guidelines.
2. YouTube & Video Assets
- Design attractive YouTube thumbnails with high CTR potential.
- Create video covers, end screens, and channel artwork.
- Design promotional assets for Shorts and Reels.
3. Website & Landing Pages
- Design banners, icons, illustrations, and promotional sections for the website.
- Create visuals for landing pages and course pages.
- Support the UI/UX team with marketing design assets.
4. Performance Marketing Creatives
- Design Google Display Ads, Meta Ads, LinkedIn Ads, and other digital advertising creatives.
- Create multiple ad variations for A/B testing.
- Optimize creatives based on campaign performance insights.
5. Branding & Marketing Collaterals
- Design brochures, flyers, standees, certificates, event backdrops, and presentation templates.
- Maintain consistency across all marketing and branding materials.
- Ensure all designs adhere to ArivuPro's brand identity.
6. Content Collaboration
- Work closely with the SEO, Social Media, Content, and Video teams.
- Convert blog articles into engaging infographics and social media creatives.
- Support campaign launches with complete creative assets.
7. AI & Design Tools
- Utilize AI design tools (Adobe Firefly, Canva AI, ChatGPT, etc.) to improve productivity.
- Stay updated with the latest design trends and emerging creative technologies.
8. File Management
- Organize design files and maintain version control.
- Ensure all editable source files are properly archived.
- Maintain a shared asset library for the marketing team.
Benefits
Insurance and Employee Perks
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The Company
What We Do
ArivuPro Academy, the brand of Arivu Educational Consultant, is a Bangalore-based EdTech company established in 2015. It provides tutoring and coaching for professional examinations and skill development in the commerce stream, including CA, CS, ACCA, CMA, CFA and related programs. The academy also partners with institutions across India to deliver integrated courses and aims to be a one-stop solution for commerce professionals.
