The Role
Design and produce visual assets across digital and print channels that align with brand standards and marketing goals. Partner with cross-functional teams to create UX-focused web pages, social, email, advertising, and print collateral, ensuring regulatory, legal, and accessibility compliance. Maintain design systems, asset libraries, and production-ready files while coordinating with vendors and stakeholders for high-quality campaign execution.
Summary Generated by Built In
Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on...
The Graphic Designer is responsible for developing compelling visual communications that support PSECU's brand, marketing, and business objectives across digital and traditional channels. This role creates high-quality creative assets for campaigns, web experiences, social media, email marketing, digital advertising, internal communications, and print materials while ensuring consistency with brand standards.Working closely with Content, Marketing Strategy, Digital, Public Relations, and Business Unit partners, the Graphic Designer translates business goals into engaging visual experiences that drive awareness, engagement, and conversion.
This role combines strong creative execution with an understanding of user experience, accessibility, digital best practices, and marketing performance in a regulated financial services environment.
Schedule: Monday - Friday, 8:00am -4:00pm. This position will be a hybrid model both in person and remote with minimum of onsite expectation of 40% or as needed.
In this position, you will
Creative Design & Brand Development
- Design and develop creative assets across digital and traditional channels, ensuring alignment with brand standards
- Translate marketing objectives, content, and strategy into compelling visual concepts and designs
- Maintain and champion visual consistency across all consumer-facing materials
Compliance & Quality Assurance
- Ensure creative materials comply with brand, legal, regulatory, and accessibility requirements
- Review deliverables for accuracy, consistency, and quality before release
- Collaborate with Marketing, Compliance, and Legal partners to ensure creative assets meet regulatory and brand requirements
Cross-Functional Collaboration
- Partner with Marketing, Content, Public Relations, Digital, Product, and Business Unit stakeholders to develop effective creative solutions
- Participate in creative reviews, concept development, and campaign planning activities
- Incorporate stakeholder feedback while maintaining design quality and brand integrity
Asset Management & Creative Operations
- Maintain design libraries, brand assets, templates, and creative resources
- Organize and manage creative assets to support efficient campaign execution
- Ensure all creative assets are properly stored, accessible, and reusable across teams
Print & Production Design
- Design and prepare print-ready materials including:
- Direct mail
- Brochures
- Event materials
- Branch collateral
- Signage
- Corporate communications
- Coordinate with internal and external production vendors as needed
Web & User Experience Design
- Design website pages, landing pages, and digital experiences using user-centered design principles
- Collaborate with Digital, Content, and Development teams on UI/UX improvements
- Create wireframes, mockups, prototypes, and visual concepts using tools such as Figma
Design Systems & Brand Stewardship
- Maintain and evolve brand standards, design systems, templates, and visual guidelines
- Ensure consistency across digital and traditional channels while supporting the evolution of PSECU's visual identity
- Develop and maintain reusable creative assets, templates, and component libraries to improve creative efficiency and consistency
Digital Marketing & Campaign Design
- Create creative assets for:
- Digital advertising
- Paid and organic social media
- Email marketing
- Landing pages
- Website content
- Marketing campaigns
- Design assets optimized for engagement, conversion, and user experience
Qualifications:
Bachelors: Graphic Design (Required), Bachelors: Visual Communication (Required), Bachelors (Required)5+ years of experience in graphic design, visual communications, digital design, or related creative disciplines. | Required Any equivalent combination of experience and education. | Required Experience collaborating with cross-functional teams in a deadline-driven environment. | Required Experience designing for digital channels and integrated marketing campaigns. | Required Experience working in a matrixed, highly regulated environment. | Not Required Financial services, banking, insurance, healthcare, or similar industry experience. | Not RequiredSkills Required
- Bachelor's degree in Graphic Design
- Bachelor's degree in Visual Communication
- Bachelor's degree (general)
- 5+ years of experience in graphic design, visual communications, digital design, or related creative disciplines
- Any equivalent combination of experience and education
- Experience collaborating with cross-functional teams in a deadline-driven environment
- Experience designing for digital channels and integrated marketing campaigns
- Understanding of user experience, accessibility, and digital best practices
- Experience working in a matrixed, highly regulated environment
- Experience in financial services, banking, insurance, healthcare, or similar industry
- Familiarity with Figma (or similar UI/UX design tools)
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The Company
What We Do
PSECU, also known as the Pennsylvania State Employees Credit Union, is a not-for-profit, state-chartered, digital-first credit union headquartered in Harrisburg, Pennsylvania. Founded in 1934, it serves as a full-service financial institution offering products such as savings, checking, and loans. Its mission is to help members and their families achieve a better life through a member-centric, community-focused approach to banking.
