Lead Marketing Designer
Position Overview:
IANS is seeking a Lead Marketing Designer with strong B2B experience who will lead all aspects of Marketing visual content creation, including creative strategy, art direction, graphic design, web design, audio content, and video production/editing; they will also be responsible for bringing to life IANS new brand design system. The ideal candidate will be a creative powerhouse with exceptional creative vision and design skills, and a fan of contemporary uncluttered design. They will collaborate closely with cross-functional teams to ensure the successful execution of projects, and will have a passion for creativity, innovation, and continuous learning, with a strong commitment to delivering exceptional results.
IANS Hybrid Work Policy: This position is based in Boston, with the expectation to come into the office 2-3 times per week.
Key Responsibilities:
- Lead marketing designer, responsible for conceptualizing and creating industry-leading innovative design solutions that effectively communicate IANS key messages and engage target persona audiences.
- Provide leadership to the IANS organization on embracing industry design trends, emerging technologies, and best practices in graphic design, web design, and video production/editing and incorporating them into our creative processes. Challenge the marketing team and IANS organization to embrace more compelling designs.
- Collaborate with marketing, product, and content teams to understand project requirements, goals, and timelines and ensure that deliverables meet or exceed expectations.
- Create visually stunning video and audio content from concept to completion, including storyboarding, filming, editing, and post-production.
- Optimize video for use on social media platforms, IANS digital property, YouTube and in support of IANS demand gen
- Review and approve designs, layouts, and videos to ensure they meet project objectives, brand guidelines, and technical specifications.
- Evaluate IANS design performance, productivity, and efficiency and implement strategies for continuous improvement and optimization
- Manage multiple projects simultaneously, prioritizing tasks and resources and managing other team members, as needed, to meet deadlines and deliver high-quality results within time constraints.
- Manage external vendors, agencies, freelancers, and other partners as needed to supplement internal resources and capabilities.
- Ensure all designs are optimized for various platforms and devices, maintaining consistency and quality across different channels.
Key Skills
- 8+ years’ experience as a Senior Designer or similar role
- Understanding of web design principles, UI/UX best practices, and front-end development technologies (HTML, CSS, JavaScript).
- Portfolio of completed design projects
- Hands-on experience with image editing software (Photoshop and Adobe Illustrator), experience with Vimeo & SiteFinity CMS preferred
- Proficient in design software (InDesign and Figma)
- Bachelor's degree in Graphic Design, Web Design, Multimedia Arts, or related field.
- Proven track record of delivering high-quality work in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to effectively present and articulate design concepts and ideas.
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What We Do
For the security practitioner caught between rapidly evolving threats and demanding executives, IANS Research is a clear-headed resource for decision-making and articulating risk. We provide experience-based security insights for Chief Information Security Officers and their teams. The core of our value comes from the IANS Faculty, a network of seasoned practitioners. We support client decisions and executive communications with Ask-an-Expert inquiries, our peer community, deployment-focused reports, tools and templates, and consulting.
