Data quality is the bottleneck of the AI era. Every Fortune 500 is trying to solve it. We're the team they call.
Five years ago, Soda didn't exist. Today we're the data quality layer for Disney, Ralph Lauren, CBRE, HelloFresh, 2K Games, and Nubank. The industry is exploding because AI doesn't work on bad data.
We're scaling our SDR team in the US. This job is a perfect way to start an enterprise sales career by selling infrastructure to the most technical buyers in the market.
One of our SDRs recently went from SDR to AE in 9 months. The path is clear, and we expect you to walk it in 12.
Who we are
Soda helps data teams detect, resolve, and prevent data quality issues - combining automated observability with pipeline testing. We let Data Engineers shift data quality left, from business to engineering.
Founded in 2019 by Maarten (Collibra employee #5) and Tom (creator of OSS projects that have generated hundreds of millions in value). Backed by Point Nine, Hummingbird, Singular, and Eurazeo. Two products: Soda Core (open source) and Soda Cloud (commercial SaaS).
What you'll actually do
Months 1–6: ramp and execute
- In-person sprint in New York with the co-founder and the rest of the SDR team
- Learn the enterprise data stack well enough to hold a real conversation
- Learn the ICP: Data Engineers, Heads of Data Platform, Chief Data Officers
- Learn the tools: Salesforce, Lemlist, our sequencing stack, our data providers
- 50 dials/day to warm and cold prospects (the floor, not the ceiling)
- Internalize the script, then start booking intro calls for AEs
- Build your LinkedIn presence - we'll help you grow it into a real channel
- Sit in on every intro and demo call your AEs run
- Hit quota by the end of month 1 of full-time
- Attend in-person events with the team
Months 6–18: scale and own
- Pre-qualify deeper; raise the quality bar on every meeting you book
- Start taking some intro calls yourself
- Run your own custom outbound campaigns — not just the playbook
- Work your first SMB deals end-to-end
- Train the next SDRs we hire
- Attend conferences, run field events, build your network
- Know your numbers cold and consistently exceed quota
By month 12, you should be ready for AE.
How you'll operate
- Playbooks exist - use them. We have proven messaging, sequences, and tooling. You won't reinvent the wheel in month one. You'll earn the right to rewrite it.
- High volume, high precision. Every email and every call should be sharp.
- Direct access. You'll work with AEs, Sales Engineers, the CRO, and the co-founder. No layers.
- Own your pipeline. Nobody is going to chase you for activity. We expect you to chase the number.
Hiring process
- 1-minute intro video - Google Drive link. Answer: What is the most impressive thing you've achieved? This is your first communication test.
- Practical assignment
- Interview with the SDR Manager
- Interview with the CRO and co-founder
Requirements
If you're a quota-hitter who writes with precision, outworks your peers without being told to, and can hold your own in a conversation with a Data Managers at a Fortune 500, we want to talk. Communication is the job.
What we want to see
- Based in US
- Sharp written and verbal communication non-negotiable
- Coachable: you take feedback and apply it the next day, not the next quarter
- A quota-hitter who's motivated to crush the number, not just hit it
- Comfortable on the phone. A lot of the phone.
- 1–3 years of sales experience, or a recent grad with a clear track record of being the top of whatever you've done
Nice to have
- Door-to-door or other high-volume sales background
- Exposure to data/AI/ML tooling
- Time in a high-growth startup
Benefits
- Trial period: 1–2 months paid at $20/hr, 40 hrs/week before full-time conversion
- Base salary: $52,000
- Variable: $23,000 at 100% of quota
- OTE: $75,000, $120,000 with accelerators past 100%
The rest
- In-person sprint in NYC with the co-founder to start
- Direct access to AEs, Sales Engineers, the CRO, and the co-founder, no layers
- Clear path from SDR to AE in 12 months
- Conferences, field events, and team offsites
- LinkedIn brand-building support
- Flexible PTO
- A casual work environment
- High-growth, well-funded startup
Skills Required
- Strong communication skills
- Ability to handle high volume calling
- Ambitious and driven mindset
What We Do
Say goodbye to data issues and hello to trust with Soda, the data quality platform built for the modern data stack. Our mission is simple: to help data teams catch, prevent, and resolve data issues before they wreak havoc downstream. With Soda, you can embed powerful data quality checks right into your data stack and systems. Ensure that the data you deliver is accurate, reliable, and trustworthy. Join the over 100 data-driven organizations worldwide, including HelloFresh, Group 1001, Lululemon, Panasonic, Zefr, and Zendesk, who rely on Soda to power their data quality. From preventing bad data merges to aligning with data consumers and integrating seamlessly into your data stack, Soda will enable your team to test and deliver data that everyone can trust.
