Graduate Program, Product Communications

Company Description

As the Graduate on the Initiatives team, you'll immerse yourself in one of the most dynamic, well-rounded functions across our Brand Marketing organization, benefitting from a true taste of bringing our products and brand to life from concept to consumer! You'll work with the Product Communications team to drive advocacy through our product benefits strategy, the Beverage Initiatives team on product commercialization and the Direct-To-Consumer & Consumer Affairs teams on campaigns and customer inquiries.

Job Description

PRODUCT COMMUNICATIONS

Champion the Product Communications strategy – ensuring our messaging is implemented to achieve marketing objectives and align with both Product Communication principles and brand standards

Work cross-functionally to tailor strategies and executions to appropriate audiences

Take a lead role in the management, growth and engagement of our 3rd party network of product advocates– this includes daily organization, executing against program requirements, optimizing and activating the network

Support planning and execution of a regional Red Bull fitness event with cross-functional regional teams, including programming, preparing, executing and reporting on Product Communications outcomes for the event

Stay up to date with and flag findings relevant to the fitness/nutrition/sports and energy landscape, including what other brands are doing in this space

DIRECT-TO-CONSUMER & CONSUMER AFFAIRS

Support the Manager, Data & DTC in operational daily workflows related to Red Bull's digital marketing campaigns

Support the Consumer Affairs Manager by responding to daily inquiries to engage consumers at key moments in their journey

Complete a dedicated project in Direct-To-Consumer Marketing focused on performance marketing and advertising support aimed at strengthening efficiencies and optimizing consumer pull/drive-to-purchase

PRODUCT LAUNCH STRATEGY

Support the product commercialization strategy, collaborating with stakeholders (Finance, Operations, Sales and Brand) from inception through execution to ensure we have a winning assortment for consumers

Create our suite of product launch assets: key visuals, sampling kits, and other assets

Develop PowerPoint presentations that excite and inform the broader organization about product campaign plans

Support a dedicated product launch from end-to-end, where you'll learn how to write product briefs, support in deck building, manage the samples and support material and asset development

Qualifications

Proven excellence in academic pursuits

A history of pursuing personal passions, extra-curricular achievements

Strong verbal and written communication skills

Bachelor's degree (completed by July 2025)

Relevant work or internship experience is a strong preference

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)

Fluent in English (written, spoken); additional languages considered a plus

Affinity for organizational and project management is a plus

Additional Information

The salary for this position is $70,000.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.