At a glance:
- Location – Germany
- Start Date – August 2025
- Contract Type – 12 months Fixed Term Contract
- Working Arrangement – Hybrid in Cologne or Remote anywhere else in Germany
Here’s a summary of the role:
Are you a sports-focused graduate passionate about market research and eager to make a significant impact on both existing and potential new clients? As a Graduate Market Research Analyst at YouGov Sport, you will play a crucial role in supporting our German research teams (Services & Products), particularly in running sports-specific projects. Your knowledge of sports business, sponsorship evaluation, and fan engagement analytics will help shape our insights and provide valuable data to clients in the industry. Additionally, you will assist our sales department by delivering research-driven strategies to drive business growth.
This is an exciting opportunity to develop your analytical skills, contribute to meaningful sports-related projects, and grow within a dynamic and supportive environment.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
- Conduct detailed sports market analysis to generate insights for clients, enhancing our data offerings and supporting business growth.
- Assist the German research team with ongoing projects, particularly within sports sponsorship, fan engagement, and media impact analysis, ensuring quality and timely delivery.
- Support business development by identifying new leads and prospects in the sports industry, utilizing data-driven insights to engage them effectively.
- Engage in outreach efforts to expand our client base by providing compelling sports research insights.
- Collaborate with cross-functional teams to integrate sports research findings into broader business strategies.
- Present research findings to internal and external stakeholders in a clear and concise manner.
- Provide support to the sales department by delivering market insights and sports industry trends to help drive business growth.
These are the essentials you’ll need to get an interview:
- Currently enrolled in a Bachelor’s or Master’s program at a sports university or a related field such as Sports Management, Business, Marketing, or Economics.
- Strong analytical skills and the ability to interpret complex sports data sets.
- Excellent communication skills, both written and verbal, in German and English.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work independently and as part of a team.
- Strong attention to detail and organizational skills.
It would be great if you had these to, but we’ll support you if you don’t:
- Experience with sports market research tools and software.
- Knowledge of sports business models, sponsorship trends, and media valuation.
- Previous experience in a research or analytical role, particularly within sports organizations, agencies, or rights holders.
- Familiarity with data visualization tools for sports analytics.
What to expect from the hiring process:
- Call with Talent Partner
- Assessment/Practical Interview
- Final Interview with the hiring team
Graduate Programme Overview:
Our Graduate Programme is designed to accelerate your career and provide a comprehensive foundation for success. Here's what you can expect:
- 12-Month Development Programme: A structured programme featuring role-specific training and professional skills development to equip you for success.
- Real-World Experience: Engage in meaningful tasks and projects, gaining hands-on experience from day one.
- Exposure to Senior Leadership: Benefit from direct interactions with our CEO, graduate sponsor, and functional leaders, offering invaluable insights and mentorship.
- Comprehensive Support System: Enjoy continuous guidance from the People Experience and Development team, as well as your dedicated line manager.
- Pathway to Promotion: Successful completion of the programme can lead to a permanent role and promotion, contingent on your performance.
- Graduate Alumni Network: Stay connected with your cohort and join a vibrant community of programme alumni to support your long-term growth.
Our programme offers an incredible opportunity to build your skills, expand your network, and shape your career in a supportive and dynamic environment.
What can we offer you:
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
- A cohesive, fun, inclusive and supportive team environment.
- From day one, you'll have the opportunity to engage with our fast-paced, innovative teams and make meaningful contributions. We encourage innovative thinking, and when combined with our collaborative culture, it creates an enjoyable and inspiring experience for all.
- A good work-life balance. Because we all work better when we are rested. Your wellbeing is as important to us as your career growth. Access curated resources for your physical, mental, financial, and social wellbeing at your convenience, anytime, anywhere.
- Exclusive LinkedIn Learning license offering unlimited access to a vast library of high-quality, expert-led training courses that are designed to elevate your skills and foster continuous growth.
Ready to take the first step? Apply now and be part of our next generation of leaders!
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
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As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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Top Skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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