Job Description 2: Google Tag Manager Specialist
Position Overview:
We are seeking an experienced Google Tag Manager Specialist to ensure seamless tracking and data collection for our digital assets. This role involves managing and optimizing tag setups, troubleshooting issues, and collaborating with analytics teams to drive reliable data insights.
Key Responsibilities:
Configure, implement, and optimize tags, triggers, and variables in Google Tag Manager (GTM) to support tracking and analytics initiatives.
Develop custom tagging solutions using JavaScript, data layers, and advanced GTM functionalities.
Troubleshoot and resolve issues in tracking implementations, ensuring data accuracy across platforms.
Design and manage event tracking, e-commerce tracking, and consent management setups.
Collaborate with the analytics team to align tagging setups with Google Analytics (GA4) requirements.
Maintain and document GTM configurations and ensure compliance with industry best practices.
Required Qualifications:
3-4 years of professional experience with Google Tag Manager (GTM) in a digital or web analytics role.
Hands-on experience with web technologies, including JavaScript, HTML, and CSS.
Proven track record in integrating GTM with Google Analytics (GA4) and other analytics tools.
Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console.
Bachelor’s degree in Marketing, Computer Science, or a related field.
Preferred Skills:
1-2 years of experience with enhanced e-commerce tracking implementations.
Familiarity with privacy frameworks like GDPR and CCPA, including consent management.
Google Tag Manager Certification is a plus.
Basic knowledge of SEO/SEM tracking and attribution modeling.
Compensation, Benefits and Duration
Minimum Compensation: USD 14,000
Maximum Compensation: USD 49,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is not available for independent contractors
No applications will be considered if received more than 120 days after the date of this post
Skills Required
- 3-4 years professional experience with Google Tag Manager (GTM)
- Hands-on experience with JavaScript
- Hands-on experience with HTML and CSS
- Proven experience integrating GTM with Google Analytics (GA4) and other analytics tools
- Experience with debugging and testing tools like Tag Assistant, Debugger, or browser console
- Bachelor's degree in Marketing, Computer Science, or a related field
- 1-2 years experience with enhanced e-commerce tracking implementations
- Familiarity with privacy frameworks like GDPR and CCPA and consent management
- Google Tag Manager Certification
- Basic knowledge of SEO/SEM tracking and attribution modeling
What We Do
Photon.com has emerged as one of the world’s largest and fastest-growing Digital Agencies. We work with 40% of the Fortune 100 on their Digital initiatives and are known for our ability to integrate Strategy Consulting, Creative Design, and Technology at scale. Please visit www.photon.com to learn more about us, how we work, and our customer case studies. Digital Transformation Starts Here.
