Google PPC Specialist

Role Overview

We are a fast-growing online forex broker seeking a Google PPC Specialist to fully own Google Ads, from strategy and launch to analytics and ongoing optimization. You will independently plan, execute, and scale campaigns focused on high-quality lead generation and funded accounts while ensuring full compliance with Google and financial advertising policies.

Key Responsibilities

• Develop and own the Google Ads strategy (Search, Performance Max, Display, YouTube) to achieve acquisition and ROI targets in priority geos.
• Independently set up, launch, and manage campaigns and ad groups, including bidding strategies, budgets, audiences, and ad extensions.
• Conduct ongoing keyword and search-term research, including negatives, to improve traffic quality and scale high-intent queries.
• Create and test ad copy and basic creative variants that follow brand and financial advertising compliance requirements.
• Build and execute a structured testing roadmap (ads, keywords, audiences, landing pages) to improve CTR, CVR, CPL, CPFTD and ROAS.
• Monitor performance daily and weekly, analyze results, and implement data-driven optimizations without waiting for prompts.
• Own analytics and tracking for Google campaigns via GA4, Google Tag Manager, and conversion tracking, ensuring accurate attribution to leads and FTDs.
• Collaborate with analysts and product/design teams to improve landing pages and funnels for better lead-to-FTD conversion.
• Prepare clear performance reports (spend, leads, FTDs, CPL, ROAS) with insights and next-step recommendations.
• Stay current on Google Ads policies, forex/financial ads restrictions, and new platform features and apply them to campaigns.

Requirements

• 2-4+ years of hands-on experience managing Google Ads performance campaigns in financial services (forex/trading or crypto).
• Proven track record of hitting CPL/CAC/ROAS targets with meaningful monthly budgets.
• Deep knowledge of Google Ads (Search, PMax, Display, YouTube) and GA4, with strong skills in keyword research, bidding, and audience targeting.
• Confident working with Google Tag Manager, conversion tracking, and UTM standards for clean analytics.
• Strong analytical mindset with advanced Excel/Google Sheets and BI skills for data analysis and reporting.
• Understanding of performance marketing metrics (CTR, CPL, CPA, ROAS, LTV) and how to influence them.
• Experience working with landing page CRO, A/B testing, and funnel optimization.
• Good written English for ad copy variations and concise performance reports.
• Google Ads certifications are a plus but not mandatory.
• Ability to work onsite (Jumeirah Lake Tower, Dubai)

What success looks like

• Stable, scalable flow of compliant, high-intent leads that convert to funded forex trading accounts at or below targets CPL/CAC.
• Clear testing culture with documented experiments and steady improvement in core metrics over time.
• Reliable tracking and transparent reporting that makes Google performance easy to understand for non-analytical stakeholders