Google Business Profile (GBP) Specialist - Fractional

Posted 2 Days Ago
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5 Locations
In-Office or Remote
Entry level
Information Technology • Consulting
The Role
Manage and optimize numerous Google Business Profiles nationwide, including audits, profile creation and verification, local SEO, compliance, duplicate and suspension resolution, performance monitoring, and reporting. The specialist will improve local search visibility, coordinate with Marketing, support multiple brands, and maintain accurate business information across service-area profiles. This is a remote, flexible, fractional engagement.
Summary Generated by Built In
About us

Geeks On Site provides nationwide computer repair and technology support services for homes and businesses, delivered both remotely and on-site.

Our services include computer repair, IT support, smart home installation, and a broad range of in-home and business technology services offering fast, reliable solutions across a wide range of devices and systems.

Job overview

Geeks On Site is seeking an experienced Google Business Profile (GBP) Specialist to support the management, optimization, and expansion of our local search presence across the United States.

The ideal candidate will have proven experience verifying and optimizing multiple Google Business Profiles, preferably for home service companies with a presence across multiple locations, improving local search visibility, and ensuring compliance with Google's business profile guidelines.

This role will focus on optimizing dozens of new and existing profiles nationwide, with the potential to support additional company brands.

Key Responsibilities
  • Audit existing Google Business Profiles to identify optimization opportunities, inconsistencies, and potential compliance issues.
  • Optimize business profiles, including business descriptions, categories, services, operating hours, service areas, and other relevant information.
  • Support the creation, verification, and optimization of new eligible business profiles.
  • Identify and resolve profile issues, including duplicate listings, verification challenges, suspensions, and reinstatement requests.
  • Develop and implement local SEO strategies to improve visibility in Google Maps and local search results.
  • Monitor profile performance, track key metrics, and provide actionable recommendations.
  • Collaborate with the Marketing team to align GBP optimization efforts with broader business goals.
  • Stay current with Google's Business Profile policies, algorithm changes, and local search best practices.
  • Support GBP management and optimization for additional company brands as needed.

Requirements
  • Demonstrated hands-on experience managing and optimizing Google Business Profiles.
  • Proven experience managing multiple business locations or service-area profiles.
  • Strong understanding of local SEO, Google Maps ranking factors, and profile optimization techniques.
  • Experience handling Google Business Profile verification, suspensions, duplicate listings, and reinstatement processes.
  • Familiarity with Google's guidelines for service-area businesses and multi-location organizations.
  • Ability to analyze GBP performance data and translate findings into practical recommendations.
  • Strong organizational skills and attention to detail when managing multiple profiles simultaneously.
  • Ability to work independently, prioritize tasks, and communicate progress effectively.
Preferred Qualifications / Nice to Have
  • Previous experience with nationwide service providers, home services, IT support, or other service-area businesses.
  • Experience managing 50+ Google Business Profiles.
  • Familiarity with local SEO tools such as BrightLocal, Whitespark, Semrush, or similar platforms.
  • Experience with Google Search Console, Google Analytics 4 (GA4), and Looker Studio.
  • Knowledge of local citations, directory listings, and business information consistency across platforms.
  • Experience developing review management and reputation improvement strategies.
  • Experience supporting multiple brands or business entities.
  • Ability to create standardized GBP optimization workflows and reporting dashboards.
What Success Could Look Like
  • Existing profiles are audited and prioritized for improvement.
  • Business information is accurate, consistent, and compliant with Google policies.
  • Eligible new profiles are successfully created and verified.
  • Verification, suspension, and duplicate-profile issues are systematically addressed.
  • Local search visibility and customer engagement improve over time.
  • Marketing receives clear performance reports and recommendations.

Benefits
  • 100% Remote Role
  • Schedule flexibility
Engagement Details

This is a fractional opportunity intended for an experienced specialist who can provide hands-on expertise and strategic guidance without requiring a full-time engagement.

Expected weekly hours, compensation, project duration, and performance objectives will be established with the Hiring Manager.

Skills Required

  • Hands-on experience managing and optimizing Google Business Profiles
  • Experience managing multiple business locations or service-area profiles
  • Strong understanding of local SEO, Google Maps ranking factors, and profile optimization
  • Experience handling Google Business Profile verification, suspensions, duplicate listings, and reinstatement processes
  • Familiarity with Google guidelines for service-area businesses and multi-location organizations
  • Ability to analyze GBP performance data and provide practical recommendations
  • Strong organizational skills and attention to detail when managing multiple profiles
  • Ability to work independently, prioritize tasks, and communicate progress effectively
  • Experience with nationwide service providers, home services, IT support, or other service-area businesses
  • Experience managing 50 or more Google Business Profiles
  • Familiarity with BrightLocal, Whitespark, Semrush, or similar local SEO tools
  • Experience with Google Search Console, Google Analytics 4, and Looker Studio
  • Knowledge of local citations, directory listings, and business information consistency
  • Experience developing review management and reputation improvement strategies
  • Experience supporting multiple brands or business entities
  • Ability to create standardized GBP optimization workflows and reporting dashboards
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The Company
HQ: Coral Gables, FL
154 Employees
Year Founded: 2002

What We Do

Geeks on Site provides onsite and remote computer repair and technical support, depending on each customer’s needs. The company’s experienced onsite technicians are available in more than 150 cities nationwide and stand ready to dispatch to homes and businesses within one business day, regardless of the issue at hand. For customers who need urgent assistance, Geeks on Site’s remote service team provides immediate support by phone around the clock. Geeks on Site is a full-spectrum technical support company. For residential users, its onsite computer repair and support services include: software repair, replacement, and troubleshooting; hardware repair, replacement, and troubleshooting; virus, spyware, and adware removal and cleanup; wireless network connection setup and troubleshooting; data recovery and system backup; user training for simple to advanced applications; and much more. Geeks on Site’s training services are designed for customers of all skill levels who wish to become more adept with technology. These services encompass a wide range of topics and applications, from courses on Windows updates; primers on various Microsoft Office suite applications and functions; and social media use and best practices. Geeks on Site’s business technology experts help small business owners and IT professionals with a wide range of IT-related matters as well, including: wireless router and firewall configuration; data backup and recovery solutions; server installs, and more. Geeks on Site also offers monthly maintenance plans that help individual and business customers maintain safe, efficient computer systems for years running. For a low fixed rate, each monthly plan includes unlimited phone support; remote preventive maintenance services and tutorials; expedited dispatch for issues that can’t be addressed remotely; and support for peripheral equipment such as printers and scanners.

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