Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands including Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we’ve built multiple sales channels across DTC websites and third-party marketplaces. We’re passionate about designing inspiring, on-trend furniture that brings customers’ home décor dreams to life.
We are seeking a new member to add to our e-Commerce team. Are you ready to be part of something amazing?
We are seeking a high-impact Google Ads Strategist to take ownership of paid search strategy across our multi-brand portfolio. This is a performance-critical role responsible for driving revenue efficiency at scale while reducing reliance on external agency partners. If you’re ready to manage significant budget responsibility, influence strategy, and materially impact profitability, this role offers real ownership and visibility.
Role OverviewThe Google Ads Strategist will lead day-to-day and long-term paid search performance across our brands, overseeing a significant monthly investment with accountability for revenue contribution and efficiency targets.
This role requires both strategic oversight and hands-on execution. You will assess current structures, challenge assumptions, and implement scalable optimizations that improve performance while strengthening internal capabilities.
You will work cross-functionally with Analytics, Brand, Creative, Merchandising, and Finance to ensure paid search strategy aligns with broader growth objectives and financial targets.
Success in this role requires strong commercial acumen, analytical depth, and the confidence to influence performance strategy at scale.
ResponsibilitiesOwn Google Ads strategy and performance across multiple brands and product categories
Manage and optimize significant monthly ad spend with clear ROAS and profitability targets
Identify and execute opportunities to improve efficiency and reduce external agency reliance
Build structured testing roadmaps across bidding strategies, creative, audience segmentation, and landing page alignment
Conduct incrementality and lift analysis to validate true performance impact
Develop forecasting models and scenario planning to guide budget allocation
Partner with Analytics to strengthen attribution accuracy and performance reporting
Translate complex performance data into clear, strategic recommendations for leadership
Lead post-campaign analysis with actionable insights tied directly to revenue and margin outcomes
Continuously identify new keyword, audience, and growth expansion opportunities
Maintain rigorous data integrity across tracking, tagging, and reporting infrastructure
Measurable improvement in paid search efficiency and contribution margin
Clear reduction in agency dependency while maintaining or improving performance
Strong alignment between spend allocation and revenue outcomes
Sophisticated testing culture with documented learnings and strategic iteration
Executive-level confidence in performance reporting and forecasting
5+ years of hands-on Google Ads management experience at meaningful budget scale
Demonstrated success managing high-spend accounts with measurable revenue impact
Proven track record of improving ROAS, lowering CPA, and driving profitable growth
Strong understanding of attribution models and incrementality testing
Advanced analytical capability with Google Analytics (GA4) or similar platforms
Experience building dashboards and performance reporting frameworks
Experience in DTC, e-commerce, or consumer brands
Ability to think commercially, not just tactically
Strong executive communication skills
Experience managing seven-figure monthly ad budgets
Experience transitioning work in-house from agency partners
Comfort working in a fast-paced, growth-oriented environment
Performance ownership
Commercial acumen
Data-driven decision making
Strategic experimentation
Cross-functional influence
Growth mindset
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
• Professional development assistance
Skills Required
- 5+ years of hands-on Google Ads management experience at meaningful budget scale
- Demonstrated success managing high-spend accounts with measurable revenue impact
- Proven track record of improving ROAS, lowering CPA, and driving profitable growth
- Strong understanding of attribution models and incrementality testing
- Advanced analytical capability with Google Analytics (GA4) or similar platforms
- Experience building dashboards and performance reporting frameworks
- Experience in DTC, e-commerce, or consumer brands
- Ability to think commercially, not just tactically
- Strong executive communication skills
- Experience managing seven-figure monthly ad budgets
- Experience transitioning work in-house from agency partners
- Comfort working in a fast-paced, growth-oriented environment
What We Do
Maxwood Furniture is a family-owned furniture company headquartered in Charleston, South Carolina, that designs, manufactures and distributes solid solid-wood furniture across multiple brands. The company produces bedroom, dining and youth collections, operates wholesale and direct channels, and supports eCommerce and dealer partnerships while continuing to expand manufacturing and distribution capacity.
