The Google Ads Strategist (Contractor) will provide specialized digital marketing services to Balsam International on a project basis. This role will manage digital marketing initiatives across Pay-per-Click (PPC) including YouTube, Google, and Bing Ads, and will report directly to the Digital Acquisition Manager.
Scope of Work:
Campaign Planning, Execution, & Optimization
- Develop and present campaign plans aligned with agreed project goals and brand objectives
- Execute and manage campaigns in our PPC account, manage our creatives and conduct promotional changes aligned to our sale calendar
- Monitor campaign performance against spend, revenue, and brand/company KPIs
- Conduct ongoing optimizations to maintain performance targets
- Build and implement channel roadmaps and account initiative tests as scoped
- Report on digital acquisition metrics including customer acquisition cost (CAC), new customer acquisition & incrementality lift.
Accounts Auditing & Monitoring
- Conduct scheduled account audits and provide written audit reports
- Monitor accounts to confirm campaigns are running as planned
- Liaise with vendors and agencies for monitoring and optimization activities within scope
- Assist with ad hoc invoice audits and media cost allocations as requested
Integrated Planning & Cross-Functional Collaboration
- Develop channel initiatives to support integrated planning goals and present recommendations to client stakeholders
- Apply customer insights to channel campaign strategies
- Coordinate with cross-functional counterparts on relevant initiatives
- Monitor and report on cross-functional initiative progress
- Support localization needs as required (e.g., coordination with localization teams)
- Assist with tag implementation and audits for new tools or platforms (e.g., SA360) as scoped
Performance Analysis & Reporting
- Deliver regular performance analysis reports (cadence to be agreed upon project initiation)
- Prepare and present business review materials including weekly/bi-weekly performance summaries
- Produce season wrap-up analyses and ad hoc deliverables as specified
- Flag performance concerns and recommend actionable next steps
- Monitor and summarize competitive landscape and relevant industry trends
- Provide heightened monitoring and real-time reporting during peak/holiday seasons as scoped
Finance & Budget Management
- Manage campaign spend in alignment with agreed profitability and KPI goals
- Maintain and update budget tracking files (Expense Metric, Invoice Tracker, Budgeting files) with accurate data
- Build revenue projections for assigned channels and implement updates as needed
- Deliver budget allocation recommendations and digital media mix strategies
- Provide real-time spend and revenue pacing reports during peak season as scoped
Additional Project Deliverables
Other deliverables may be added as agreed upon
Requirements:
- Minimum 2 years of hands-on experience in Digital Acquisition or Digital Marketing
- Highly proficient in MS Excel (complex models, formulas, pivot tables)
- Strong working knowledge of Google Ads, Facebook/Meta Ads, Google Analytics, and DSPs
- Experience with AI tools, tracking, and attribution platforms preferred
- Strong problem-solving and analytical skills; detail-oriented
- Clear written and verbal communication skills in English
- Ability to work independently and manage deliverables to agreed timelines
- Adaptable and willing to learn new tools quickly
Status:
- Contractual, home-based role requiring 8 hours/day, 5 days/week.
- No employee benefits due to contractual nature. Paid overtime may be required.
- Contract duration: 10 months (may be shortened or extended depending on business needs).
Hourly Rate: USD 6.50 hourly (Non-negotiable)
Skills Required
- Minimum 2 years of hands-on experience in Digital Acquisition or Digital Marketing
- Highly proficient in MS Excel (complex models, formulas, pivot tables)
- Strong working knowledge of Google Ads, Facebook/Meta Ads, Google Analytics, and DSPs
- Experience with AI tools, tracking, and attribution platforms
- Strong problem-solving and analytical skills; detail-oriented
- Clear written and verbal communication skills in English
- Ability to work independently and manage deliverables to agreed timelines
- Adaptable and willing to learn new tools quickly
Balsam Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Balsam Brands and has not been reviewed or approved by Balsam Brands.
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Healthcare Strength — Health coverage is described as generous, including fully covered employee medical premiums in listed plans, broad plan choices, and added features like infertility coverage and HSA funding. Mental health/EAP and disability/life protections further reinforce everyday coverage.
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Leave & Time Off Breadth — Time off includes PTO that increases with tenure, a separate paid annual shutdown week, and a long‑tenure sabbatical. These elements extend recharge time beyond standard offerings.
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Affordable Benefits — The employer covers the full employee premium on medical and a high share for dependents in current postings, lowering out‑of‑pocket costs. This affordability raises the overall value of total rewards even when base pay is the focus.
Balsam Brands Insights
What We Do
Balsam Brands is a multi-brand E-Commerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity to those who are seeking to have a meaningful impact in a fast-paced, high-energy environment. The company has been the recipient of multiple awards, including: • Forbes Magazine: America’s 25 Best Small Companies (2016) • Inc. 5000: America’s Fastest Growing Private Companies (2012, 2013, 2014, 2015) • San Francisco Business Times: Fast 100 – Fastest Growing Bay Area Companies (2012, 2013, 2014, 2015) • Silicon Valley Business Journal: 75 Fastest Growing Private Companies (2012, 2013, 2014, 2015)
