Go To Market Strategy Lead

Posted 9 Hours Ago
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Fresno, CA
110K-150K Annually
Senior level
Consumer Web • Food
The Role
The role involves managing new product development and leading market launches in agriculture. Responsibilities include prioritizing product roadmaps, developing go-to-market strategies, building relationships with growers, and collaborating with commercial teams to scale-up sales processes.
Summary Generated by Built In

Company Description

Join our dynamic innovation team at Suterra, where you’ll be at the forefront of transforming the agriculture industry with cutting-edge new products for sustainable agriculture. Your role will comprehensively manage new product development efforts, as well as lead market launches with key growers. If you’re passionate about helping growers around the world adopt new, groundbreaking pest-control products this is the perfect opportunity for you to thrive in a rapidly evolving field.

At Suterra, we are innovators by nature and for nature. From our founding in 1984, we have been driven by one goal: to partner with growers to protect the future of the food supply in an environmentally sustainable way. Driven by science, we have patented technologies for all growing environments, that are applied daily on more than 1 million acres worldwide across 5 continents.

Job Description

  • Help shape and prioritize Suterra’s global Product Development roadmap by delivering market analyses and developing business cases, driven by grower needs and emerging trends
  • Lead cross-functional teams to deliver high-quality product development projects on time, and on budget
  • Develop Go-To-Market strategies for new product launches and existing product and service enhancements
  • Build relationships with decision-makers at key growers and drive adoption, acting as the primary interface
  • Collaborate with the Commercial facing teams to transition from launches to scale-up of larger market sales processes

Qualifications

  • Curiosity and a passion for continuous learning
  • Excellent relationship-building skills, especially with growers, backed up by solid written and oral communication skills
  • Proficiency in complex project management, and the ability to integrate technical problem-solving into a plan for executing in the field
  • Proven track record of driving multi-tasked measurable business outcomes to success, on time, in a team setting
  • Business-first mentality and a bias for action
  • Autonomy to perform at a high level with limited supervision, and interact with executives and individual contributors simultaneously
  • Ability to work and interact globally across different time zones, languages and cultures
  • Ability to travel up to 40% when necessary

EDUCATION & EXPERIENCE

  • Bachelor’s degree in agriculture-related field, engineering or similar scientific disciplines
  • 5+ years experience in agriculture or related fields, manufacturing or other industries where physical product development plays a critical role
  • Working knowledge of commercial agriculture, grower operations and the associated inputs required for success

Pay Range: $110,000-150,000 and may include the opportunity for a discretionary bonus. Final compensation will be dependent on skills and experience.

Additional Information

Suterra is wholly owned by The Wonderful Company

The Wonderful Company, headquartered in Los Angeles, is a privately held $6 billion global agribusiness company with consumer brands including Wonderful® Pistachios, Wonderful® Halos®, POM Wonderful®, FIJI® Water, JUSTIN® and Landmark® wines, as well as the Teleflora® flower delivery service.

To learn more about The Wonderful Company, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, region, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

Learn about sustainable programs and ways we give back to the community!

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The Company
HQ: Los Angeles, CA
4,406 Employees
On-site Workplace

What We Do

Headquartered in Los Angeles, The Wonderful Company is a privately held $5 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora® is the world’s leading floral delivery service.

The Wonderful Company’s connection to consumers has health at its heart and giving back at its core. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley.

To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

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