Go-to-Market (GTM) Manager – East Africa
Join FMC, a global leader in agricultural science, and play a critical role in shaping how we bring innovative crop protection solutions to farmers and distribution partners across East Africa.
As our new Go-to-Market (GTM) Manager, you’ll be part of the Africa Marketing team and the key link between marketing, technical, and commercial teams - helping shape local strategy, deliver impactful tools and training, and drive the success of product launches and marketing campaigns from field to channel.
What You’ll Do
- Translate market and customer insights into local go-to-market strategy
- Strategic product portfolio alignment and business cases to address market needs
- Support value proposition initiatives, product launches, campaign rollouts, and digital initiatives
- Design and deliver training to sales teams, farmers, and distributors
- Develop and adapt impactful sales tools and materials
- Align closely with sales, regulatory and development, and digital teams
- Track performance, gather field feedback, and refine tools and messaging
- Act as a trusted partner to the commercial team, balancing strategic and hands-on support
Key Requirements
- A degree in Agriculture or related discipline
- At least 5 years of experience in the agrochemical/crop protection industry in technical, sales, or marketing roles.
- Solid knowledge of crop protection sector and farmer needs - crop nutrition knowledge is a plus.
- Experience developing and delivering training programs for commercial audiences.
- Analytical mindset with the ability to turn insights into clear actions.
- Excellent written and verbal communication in English
- Willingness to travel within the region, including field visits and occasional office collaboration.
Why Join FMC?
At FMC, you’ll be part of a growing team driving innovation across global and local markets. You’ll have the opportunity to shape how we go to market, work with a wide range of stakeholders, and make a meaningful impact on sustainable agriculture in East Africa.
What We Do
FMC Corporation is an US-based chemical manufacturing company producing solutions for the agricultural, textile, and healthcare industries. FMC Corporation is a global agricultural sciences company dedicated to helping growers produce food, feed, fiber and fuel for an expanding world population while adapting to a changing environment. FMC’s innovative crop protection solutions – including biologicals, crop nutrition, digital and precision agriculture – enable growers, crop advisers and turf and pest management professionals to address their toughest challenges economically without compromising safety or the environment. With approximately 6,400 employees at more than 100 sites worldwide, FMC is committed to discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet. Visit fmc.com to learn more.
