How do we win over completely new households? That's the question you'll tackle as Go-to-Market Manager Acquisition in the Acquisition team, part of the Telenet Commercial Tribe. Your mission is clear: attract and convert brand-new customers to Telenet's fixed, mobile and Digital TV products. By turning market and customer insights into targeted acquisition initiatives, you'll grow our residential and Small Office Home Office customer base and deliver measurable commercial impact.
As Go-to-Market Manager Acquisition in the Commercial Tribe, you play a central role in shaping how Telenet attracts and converts new households. You define acquisition priorities, translate market opportunities into compelling commercial propositions, and take ownership of bringing them successfully to market. From strategy and business case to implementation, optimisation and results, you ensure initiatives deliver measurable commercial impact. Together with data analysts and marketing specialists, you turn acquisition opportunities into winning propositions.
Your responsibilities as a Go-to-Market Manager Acquisition
- Acquisition focus: Define, prioritise and drive acquisition initiatives that attract new households and small businesses to Telenet's fixed, mobile and Digital TV products. You own the end-to-end journey, from concept and business case to launch and performance follow-up.
- New customer growth: Identify and unlock acquisition opportunities that drive net-add growth and market share.
- Budget ownership: Manage the performance of your segment, monitor KPIs (e.g. cost-per-acquisition and activation), and align with Finance & Sales to deliver on forecasts.
- Go-to-market strategy: Develop and orchestrate 360° acquisition plans, from positioning, promotional frameworks and pricing tactics to activation, optimisation and onboarding of new customers.
- Performance & data: Leverage performance marketing insights, commercial data and market intelligence to steer decision-making, optimise results and identify new growth opportunities.
- Strategic ownership: Shape the commercial direction of your acquisition segment, align diverse stakeholders around a common vision and ensure initiatives are successfully delivered from idea to measurable business impact.
- E-share ambition: Take co-ownership of our e-share ambition in acquisition.
- Insights & positioning: Translate market and customer insights into sharp positioning and winning propositions that set our acquisition offers apart.
- Collaboration: Work closely with Sales, Care, Product, MarCom and Digital teams to ensure integrated and effective acquisition initiatives.
Our Ideal Go-to-Market Manager Acquisition
- You bring 7-10 years' experience in go-to-market, commercial or product management.
- You hold a master's degree in business/economics (or equivalent experience).
- Your background is a strong fit if you come from go-to-market, brand or product management, for example as a (Senior) Brand Manager, ideally in Telco, Energy or FMCG.
- Analytical skills are a must: you have a genuine love for data and numbers, and you combine analytical strength with commercial drive to spot acquisition opportunities and translate them into action.
- You are highly data-driven and commercially minded. You use customer, market and performance insights to make informed decisions, prioritise opportunities and continuously optimise business results.
- You are a strategic and creative commercial thinker: you pair analytical rigour with sharp brand and marketing instinct to turn insights into compelling, conversion-driving propositions.
- You have a strong digital mindset: you think digital-first and understand how digital channels drive acquisition. You don't need to operate the tools yourself. You set the direction and steer our e-share ambition together with the digital journey managers who execute it.
- You speak and write fluently in Dutch or French, and English.
At Telenet group, you get more than just an attractive gross salary. We strongly believe in results and ownership: we expect commitment and impact, and we’ll give you the trust and freedom you need to make a difference. What you achieve truly matters.
- Mobility budget: compose your own mobility plan, you can opt for a company car or alternative mobility solutions
- Meal vouchers and eco vouchers
- Telework allowance or net expense allowance
- Mobile phone, mobile subscription and laptop
- Employee discount on your home internet, digital TV, and mobile subscriptions
- Collective bonus and individual bonus (aligned with your performance)
- A comprehensive flexible benefits plan with a wide range of options: from financial benefits and additional time off to a bicycle lease, supplemental ambulatory insurance for you and your family, and IT or office equipment
- Hospitalization insurance (including an ambulatory plan) and group insurance
- 20 days of paid leave and 12 compensatory days off
Do you see a match with our position as a Go-to-Market Manager Acquisition? Then we look forward to receiving your application. We always get back to you. When there’s a match, we will reach out to you to get acquainted and explain the next steps in our selection process.
Skills Required
- 7-10 years experience in go-to-market, commercial or product management
- Master's degree in business or economics or equivalent experience
- Proven analytical skills and comfort working with data and KPIs
- Experience in performance marketing with focus on cost-per-acquisition, conversion and net-adds
- Strong digital mindset and experience driving acquisition via digital channels
- Ability to develop 360° go-to-market plans including positioning, pricing, promotions and onboarding
- Budget ownership and experience monitoring commercial performance, forecasting and aligning with Finance & Sales
- Fluent spoken and written Dutch or French, and English
- Ability to be present in the office at least three days per week during the first six months
- Background from Telco, Energy or FMCG (preferred fit)
What We Do
As a provider of media, telecommunications and entertainment services in Belgium, Telenet is always looking for the ideal experience in the digital world for all of its residential and business customers. We offer seamless connectivity, inspiring entertainment and superior business solutions. And in everything we do, we try to ‘wow’ our customers. Our goal is simple: making work and life easier and happier. We commercialize our products and services through 3 main brands. ➡️ With Telenet, we want to enable and inspire our customers to get the most out of their digital lives. Through our innovative products and our qualitative customer services, we want to respond to our customers’ expectations, offering them the best possible experience in the digital world. ➡️ With Telenet Business we serve the business market with connectivity, hosting and security solutions. ➡️ With BASE, we continuously challenge the mobile market by launching products and services that ensure the customer always wins. With BASE we try to facilitate the life of our customers via mobile technology. BASE is also a perfect partner for professionals. At Telenet we strive for sustainable growth ?, with a good balance between operational excellence and social responsibility, taking into account the social, economic and environmental aspects of our business operations. Together with our employees and our partners, we want to make a positive contribution to the Belgian digital economy and build a digital society that is accessible to all. Together, we are ready for tomorrow! You have a question or a remark? - Contact us: bit.ly/3LHWhFV - Messenger: m.me/telenet Privacy rules? ? bit.ly/42Bz3Y4
