Go-to-Market (GTM) Strategy Analyst

Reposted 24 Days Ago
Hiring Remotely in United States
Remote
130K-160K Annually
Mid level
Fintech • Information Technology • Software
SentiLink is the leading fraud intelligence company, stopping identity fraud at the point of application.
The Role
The GTM Strategy Analyst will design and maintain systems to enhance the GTM engine, work with revenue teams, and improve processes through automation.
Summary Generated by Built In

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transaction with confidence. We’re building the future of identity verification in the United States replacing a clunky, ineffective, and expensive status quo with solutions that are 10x faster, smarter, and more accurate.

We’ve seen tremendous traction and are growing extremely quickly. Our real-time APIs have helped verify hundreds of millions of identities, starting with financial services and rapidly expanding into new markets. SentiLink is backed by world-class investors including Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin.

We’ve earned recognition from TechCrunch, CNBC, Bloomberg, Forbes, Business Insider, PYMNTS, American Banker, LendIt, and have been named to the Forbes Fintech 50. We have also been named a 2026 FICO Industry Vanguard Decision Award Winner. Last but not least, we’ve even made history - we were the first company to go live with the eCBSV and testified before the United States House of Representatives on the future of identity.

SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We operate as a digital-first company with strong collaboration across the U.S. and India. We maintain physical offices in Austin, San Francisco, New York City, Seattle, Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India. If you’re located near one of these offices, we would love for you to spend time in the office regularly. Some roles are hybrid or in-office by design. For example, our engineering team in India works primarily from our Gurugram office.

Role:

SentiLink is hiring its first Go-To-Market (GTM) Engineer to sit at the intersection of RevOps, Sales, Partner Success, Marketing, Solutions Analytics, Engineering and more. You’ll own the technical backbone of our revenue engine: you'll build systems, workflows, and AI-powered tools to help our GTM team move faster and deliver world-class experiences to banks, fintechs, and financial institutions.

SentiLink has unique insights into the problems our prospects and partners care about most. We need someone who can build tools that put those insights directly in the hands of our GTM team. Your first project: create a system that automatically identifies compelling, data-backed sales hooks and surfaces them to reps during outreach, so every conversation leads with something genuinely useful.

This is a 0→1 role with high visibility, real ownership, and direct impact on how SentiLink scales.

This is a remote, US-based role.

 
Responsibilities:
  • Design and maintain tools and processes to supercharge our GTM engine

    • Connect and build the GTM tech stack into a cohesive, scalable system

    • Identify and execute on automation opportunities across the full funnel

    • Build tools to uncover and surface opportunities for revenue generation

  • Partner with GTM teams

    • Work closely with our revenue organization to translate business needs and pain points into clean, scalable solutions

    • Deeply understand our GTM motion to proactively identify process and analytics improvements

Requirements:
  • 4+ years in GTM systems, revenue operations, and/or software/product engineering

  • Hands-on experience with CRMs, revenue forecasting, and internal tools for non-technical teams

  • Fintech, fraud, identity, or regulated B2B background preferred

  • Technical foundation:

    • SQL fluency

    • Salesforce experience preferred

    • Python and/or JavaScript fluency preferred

    • Clay Sales Intelligence experience preferred

  • Scrappy with AI tooling

    • LLM power user

    • Experience building agents

    • Experimental mindset: able to move quickly from idea → prototype → production

  • GTM Experience

    • Experience working alongside Sales, Partner Success, and Marketing teams

  • Builder's mindset

    • You thrive in 0→1 environments, take ownership, and iterate quickly with real-world feedback

Compensation:
  • $130,000 - $160,000/year + equity + benefits

     
Perks:
  • Employer paid group health insurance for you and your dependents

  • 401(k) plan with employer match (or equivalent for non US-based roles)

  • Flexible paid time off

  • Regular company-wide in-person events

  • Home office stipend, and more!

Corporate Values:
  • Follow Through

  • Deep Understanding

  • Whatever It Takes

  • Do Something Smart

Skills Required

  • 4+ years in GTM systems, revenue operations, and/or software/product engineering
  • Hands-on experience with CRMs, revenue forecasting, and internal tools for non-technical teams
  • Fintech, fraud, identity, or regulated B2B background preferred
  • SQL fluency
  • Salesforce experience preferred
  • Python and/or JavaScript fluency preferred
  • Clay Sales Intelligence experience preferred

SentiLink Compensation & Benefits Highlights

  • Affordable Benefits Healthcare is described as employer‑paid for medical, dental, and vision—often extending to dependents—reducing employee premium burden. Third‑party summaries also reference “fully covered” plans, indicating low out‑of‑pocket costs when accurate.
  • Parental & Family Support Parental leave is advertised as fully paid (e.g., 14 weeks for birthing parents and 10 weeks for non‑birthing parents), alongside family medical leave and fertility benefits. This signals meaningful support for growing families.
  • Leave & Time Off Breadth Time off is framed as generous, including PTO, paid holidays, paid sick days, and bereavement leave, with some roles noting flexible or unlimited PTO. Such breadth covers common personal and wellness needs.

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The Company
HQ: Austin, TX
170 Employees
Year Founded: 2017

What We Do

SentiLink is the leading fraud intelligence company, providing financial institutions and fintechs with purpose-built solutions for identity verification and fraud prevention. Our products detect synthetic fraud, identity theft, and hard-to-detect first-party fraud in real time — helping partners stop losses before they happen while approving more legitimate customers. Founded in 2017 by Naftali Harris and Max Blumenfeld, creators of the risk and fraud systems at Affirm, SentiLink was built on a simple premise: to truly stop fraud, you have to deeply understand it. That belief shapes everything, from the expert human intelligence that feeds our models to the way we work with our partners. We don't call them clients or customers, we call them partners, because that's genuinely how we think of them. Today, SentiLink processes 3M+ identity verifications per day for 500+ financial institutions, including 13 of the top 15 U.S. banks and 50+ fintech unicorns. We've raised $85M from investors including Andreessen Horowitz, Craft Ventures, and NYCA Partners.

Why Work With Us

At SentiLink, deep understanding isn't just a value, it's a company-wide expectation. For example, our Revenue Accounting Manager can walk you through SSN windows. That's not an exception; that's the norm. You'll collaborate closely, move fast, and do work that genuinely matters.

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SentiLink Offices

Remote Workspace

Employees work remotely.

SentiLink supports a variety of ways to work, ranging from fully remote to in-office. We have offices in multiple cities and if you’re located near one of these offices, we would love for you to spend time in the office regularly.

Typical time on-site:
HQAustin Office
Bangalore Office
Chicago Office
Gurugram (NCR) Office
Los Angeles Office
New York Office
San Francisco, CA
San Ramon (East Bay) Office
Seattle (Bellevue) Office
Learn more

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