Go-to-Market (GTM) Manager, India - Creator Tech

Amaze is the parent company to several organizations. www.amaze.co, www.spri.ng and a growing managed services business that integrates personalization technology into the largest e-commerce stores. Amaze provides creator success solutions, including a merchandising platform, advanced commerce design application, and scalable managed services to help anyone sell anything, anywhere. We believe anyone can be a creator and that everyone should be empowered to tell their unique story, cultivate deeper connections with their customers, and create authentic, shopable experiences that allow them to monetize their passion. We’re on a mission to unleash potential and make it easy to create, share, and sell products and services.

We are seeking a passionate and innovative Go-to-Market (GTM) Manager with 3-5 years of experience to join our creator tech team. This role is crucial in developing and executing go-to-market strategies for our creator-focused products and services, building vibrant communities, and fostering strategic partnerships in the creator ecosystem.

This position will be a contract position, ideally located in India. We are currently not providing any visa sponsorships.

What you'll do:

• Assist in developing and implementing go-to-market strategies for our creator tech products and services
• Conduct market research and competitive analysis in the creator economy landscape
• Support product positioning and messaging efforts tailored to creators and their audiences
• Collaborate with cross-functional teams including product development, marketing, creator relations, and customer support
• Help create and maintain creator-focused sales enablement materials
• Participate in the planning and execution of product launches for creator tools
• Analyze data to measure the effectiveness of GTM strategies and suggest improvements
• Contribute to community building initiatives for our creator base
• Assist in managing relationships with strategic partners, particularly YouTube and other relevant platforms
• Support the creation of presentations for internal stakeholders and potential creator partners

What you'll need:

• Bachelor's degree in Business, Marketing, Digital Media, or a related field
• 3-5 years of experience in marketing, community management, or creator relations
• Strong understanding of the creator economy and digital content landscape
• Experience with community building and management
• Excellent communication and presentation abilities
• Proficiency in using CRM systems, community management tools, and data analysis tools
• Basic understanding of digital marketing principles, particularly in relation to creator promotion
• Familiarity with social media platforms and content creation tools
• Ability to work effectively in a fast-paced, creator-centric environment

Key skills:

• Strategic thinking and planning in the context of creator tech
• Market analysis and research in the creator economy
• Basic product positioning and messaging for creator tools
• Cross-functional collaboration
• Community building and management
• Project management
• Creator-centric mindset
• Data analysis and interpretation of creator metrics
• Adaptability and quick learning in a rapidly evolving digital landscape
• Strong written and verbal communication

Nice to have skills:

• Personal experience as a content creator or influencer
• Knowledge of creator ecosystem and policies of social media platforms on monetization
• Understanding of monetization strategies for creators

Amaze is committed to fostering a diverse work environment and is proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.

We are a hybrid remote/in-office, international team with multiple office spaces in the U.S. where employees can work and collaborate together, attend large-scale meetings, and host creator events. Our passion is to bring together a community of people who have a love for product, technology, and a drive to change the world of e-commerce and design.

We encourage everyone who has this passion and energy to apply. We are open to all backgrounds and experiences relevant to our openings and strategy. We are out-of-the-box thinkers. We know the best talent comes from passionate people. If that sounds like you, we would love to hear from you! 

If you need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. We will not accept or review any CVs from external recruitment agencies. Amaze Software and Holding companies participate in E-Verify. E-Verify is a web-based system that allows an employer to determine an employee’s eligibility to work in the US using information reported on an employee’s Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.