Lithic creates card issuing and payment infrastructure for technology companies that just works. We help some of the world’s fastest-growing digital banks, fintech companies, and software companies process billions in transactions annually.
The Go-To-Market Associate will play a key part in supporting the Sales team and ensuring we hit our ambitious revenue target this year by driving business growth through strategic outreach and market analysis. They’ll work closely with various teams including sales, marketing, and customer success, to ensure seamless execution of go-to-market campaigns and new product launches. The ideal candidate is a self-starter with excellent communication skills and a passion for sales and strategy.
What You’ll Do:
- Market Research & Analysis: Assist in gathering and analyzing market trends, customer insights, and competitive landscape to inform product positioning and marketing strategies.
- Campaign Execution: Support the development and execution of GTM campaigns, including email, social media, and content marketing.
- Sales Enablement: Help partner with Marketing to create sales collateral, presentations, and product materials that effectively communicate the value of our products.
- Product Launch Coordination: Assist in coordinating timelines, resources, and communication for new product launches.
- Cross-Functional Collaboration: Work closely with product, sales, marketing, and customer success teams to ensure alignment on messaging, strategy, and execution.
- Performance Tracking: Assist in monitoring and reporting on the success of GTM initiatives, including key metrics like engagement, conversions, and feedback from customers and stakeholders.
What You Bring:
- Strong written and verbal communication skills.
- Excellent attention to detail and organizational skills.
- Analytical mindset with the ability to interpret data and insights.
- Self-starter with the ability to work independently and as part of a team.
- Passion for technology, finance, and startups.
- Ability to adapt quickly in a fast-paced, evolving environment.
Base Salary: $90,000 - $120,000 + Equity
- Health, vision, and dental insurance
- Unlimited PTO
- 401(k) match
- Life Insurance and AD&D policy
- 3% cashback on all Privacy purchases
Similar Jobs
What We Do
Before Lithic, we started Privacy.com in 2014 to build the safest and easiest way for consumers to pay online. We worked with a legacy issuer processor and it took us over a year to launch our card program. Even after we were up and running, scaling and ongoing maintenance were a pain—batch processing delays, scheduled downtime windows, and black-box systems we couldn't debug. From this experience, we learned firsthand that the financial services supply chain is broken—in the United States, the industry is still dominated by 30-year-old companies that run on mainframes. So we built Lithic, the issuing and processing infrastructure we always wanted, with developer-friendly, modern, well-documented APIs, insanely fast speed-to-market, and flawless reconciliation—purpose built to give card issuers extremely high levels of observability, control, and flexibility over their card programs. We own the entire technical stack: direct connections to Visa, Mastercard, and Amex, our own authorization engine delivering sub-100ms responses, an immutable ledger system, and real-time webhooks for every transaction event. Today, we power card programs for 100+ innovative companies including Mercury and Privacy.com—maintaining 99.99+% uptime without maintenance windows while processing billions in payment volume. And we're just getting started. Lithic currently has 150+ employees in 26 states and 6 countries, with an HQ in NYC, backed by Bessemer, Index, and Stripes.
Why Work With Us
Our team is at the center of everything we do. But we know that work isn't everything, we value flexibility and quality benefits. We strive to be a place where you know your ideas are always heard, you and your teammates learn from each other and make each other better, and you know your work is impacting users and the industry at large.
Gallery
