Go To Market Engineer

Posted 4 Hours Ago
Be an Early Applicant
Fayetteville, AR, USA
In-Office
Mid level
Real Estate • Financial Services
The ultimate on-the-go mapping and land analysis tool for landowners, homebuilders, and land real estate professionals.
The Role
As a GTM Engineer, you'll design and automate systems connecting CRM and AI tools, enhance data workflows, and support revenue operations.
Summary Generated by Built In
About Acres

Acres is a leading land intelligence platform analyzing over 150M U.S. land parcels to power faster, smarter decisions for real estate, corporate, agriculture, and finance. Our mission: bring data-driven transparency to America’s largest asset. Learn more at Acres.com.

We are dedicated to the growth of our platform and the growth of our people. We're looking for high performers who go about their work with a sense of curiosity, responsibility, and a drive to make things better. We are a primarily onsite team located in beautiful downtown Fayetteville, Arkansas and this is an onsite position.

*Note: Acres seeks qualified candidates who are eligible to work in the United States. We are unable at this time to provide any sponsorship for work authorization.

Why Join Acres?
  • World-class team: we take talent density seriously. We like working with incredibly smart, driven people who are passionate about our platform, our customers, and their own ability to make an impact on the outcomes of our business. This may be the best group of humans you've worked with.
  • Velocity and Urgency: we work fast, which means you'll learn a lot, be exposed to many facets of the business, and the role you're being hired for is needed and impactful to the outcomes of our business. You won't be bored.
  • Cutting Edge Product and Technology: Our platform is state-of-the-art and powerful. We're creating tools that make people smarter, reinventing how you discover, create, and share relevant data. You'll be proud of what you create.
  • Compensation and Benefits: to support our hardworking team, in addition to competitive compensation plans, we also offer all full-time regular employees: 
    • medical, vision, and dental insurance  for employee, spouse, and dependents 
    • 401k plan with 4% employer match
    • unlimited Paid Time Off
    • generous stock options
    • company-wide bonus

Acres is an equal opportunity employer and recognizes that diverse teams are the strongest teams. We encourage interested individuals of all backgrounds to apply.



About The Positon

As a GTM Engineer, you will own the technical infrastructure that powers our entire go-to-market motion. This is not a traditional sales or RevOps role — it's a builder role. You'll design, build, and automate the systems that connect our CRM, data sources, AI tools, and outreach channels into a single, high-efficiency revenue engine.


Core Responsibilities

Automation & Integration

  • Connect and configure CRM systems (HubSpot/Salesforce) with external data sources, enrichment tools (ZoomInfo, Apollo), and AI platforms for lead enrichment and prospecting.
  • Build and maintain integrations across the GTM tech stack using tools like Clay, Zapier, Make, and custom scripts.
  • Eliminate manual, repetitive tasks so the revenue team can focus on selling, not spreadsheet wrangling.

Data Pipeline Construction

  • Create efficient workflows to move, clean, and analyze data across the GTM tech stack.
  • Build lead scoring models and account prioritization logic that help reps focus on the highest-value opportunities.
  • Ensure data integrity and hygiene across all systems — garbage in, garbage out is not an option.

AI Implementation

  • Deploy AI tools to generate personalized outreach at scale — relevant messaging, not spam.
  • Use AI for account research, signal detection, and buying intent analysis to sharpen targeting.
  • Stay on the cutting edge of AI-powered sales tools and continuously test new approaches.

Revenue Operations Support

  • Shift manual, one-off processes into scalable, repeatable systems that give the team a competitive edge.
  • Own reporting and analytics infrastructure — build dashboards and attribution models that tell the team what's working and what's not.
  • Serve as the technical resource for the BDR team: train reps on new tools, workflows, and prospecting best practices.

Experimentation & Optimization

  • Run rigorous A/B tests on outreach strategies, sequences, and messaging — then bring the data back to the team.
  • Proactively identify bottlenecks in the sales funnel and recommend (then build) technical solutions to fix them.
  • Create the repeatable processes, templates, and playbooks that elevate the performance of the entire sales org. 
Key Competencies
  • Builder Mentality: You see a broken process and you can't help but fix it. You don't just identify problems — you ship solutions.
  • Technical Fluency: Comfortable working across CRMs (HubSpot/Salesforce), automation platforms (Clay, Zapier, Make), data enrichment tools (ZoomInfo, Apollo), and AI tools. You don't need to be a software engineer — but you think like one.
  • Sales Acumen: You understand the sales process well enough to build systems that actually help reps close. You've been in the trenches or close to them.
  • Data-Driven: You make decisions based on numbers, not vibes. You can set up an experiment, measure results, and explain what happened.
  • Curiosity: A genuine desire to learn about customer businesses, new technology, and how to make everything around you better.
  • Communication: You can translate technical concepts to non-technical teammates and explain the "why" behind the systems you build.
Preferred Qualifications
  • Prior experience in Sales, RevOps, or Sales Engineering
  • Startup and/or B2B SaaS experience
  • Prior experience with tools like  Claude, Clay, HubSpot, Salesforce, ZoomInfo, Apollo, Gong, Titan, and/or automation platforms like Zapier and Make
  • Familiarity with APIs, webhooks, and basic scripting (Python, JavaScript) is a strong plus
  • Bachelor's degree or equivalent (Business, Sales, or Tech focus preferred)

Top Skills

Ai Tools
Apollo
Clay
CRM
Data Enrichment Tools
Hubspot
JavaScript
Make
Python
Salesforce
Zapier
Zoominfo
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The Company
HQ: Fayetteville, AR
87 Employees
Year Founded: 2022

What We Do

Acres.com is a land data and mapping platform built to bring transparency to America’s biggest asset–land. With data for over 150 million parcels of land, Acres brings together the information you need to understand and value land with confidence. Access more accurate and comprehensive land intelligence, comparable sales, and easy-to-use mapping tools for fast, informed decision making. Visit acres.com to learn more.

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