Go Digital Strategist (Marketing Senior Analyst)

Job Summary:
The Accenture Marketing & Communications Campaign Management team is looking for a creative, highly motivated, data-driven marketer with a proven ability to strategize, develop and optimize high-quality digital marketing campaigns.
The Digital Strategist will develop bespoke digital marketing strategies and tactics for the pursuit and campaigns supported by Accenture GO in Europe. Additionally, the individual in this role will increase efficiency and effectiveness for these programs by applying best practice techniques and data-driven insights to the campaign strategy.
This role requires strategic insight and planning as well as hands-on execution. It requires an experienced professional who can partner across-functional teams to deliver digital marketing campaigns that elevate our brand and drive measurable results.

Key Responsibilities:
• Collaborate closely with the marketing, creative and channels teams in GO to design innovative digital marketing programs that support marketing pursuit campaigns.
• Contribute to recommendations with research-backed insights, which could include:
○ Paid media/paid social campaigns
○ Personalization recommendations
○ Testing (A/B testing)
○ Advising and optimizing interactive experience assets
○ User experience
• Ensure alignment of digital channel strategies and tactics supporting campaign activation to overall channel strategies, working closely with data & analytics and capabilities team for data governance and insights.
• Oversee activation of content across multiple digital channels aligned to campaign activation strategy and plans, which could include website, social media, paid advertising, etc.
• Assess performance of digital tactics supporting a given campaign, using relevant data to cull meaningful insights that help identify opportunities for ongoing optimization.
• Identify areas for continued optimization aligned to campaign performance objectives and benchmarks and contribute to testing and experimentation, creating an optimal client experience.
• Manage development and delivery digital capabilities and self-serve publishing products implemented by the Marketing Capabilities team.
• Stay current with the latest trends and technologies in digital marketing, innovation, and customer/employee experience, and bring new ideas to the table.

Basic Qualifications
• Bachelor's degree
• 3 to 5 years digital marketing experience or cross-channel data-driven marketing execution with a primary focus on web, mobile and email marketing.

Skills & Qualifications
• Fluent English
• Excellent written and verbal communication skills.
• Experience leading teams and supporting the ongoing growth and development of team members.
• Ability to work individually on a project or in a team environment.
• A self-starter with a can-do, team-first work ethic.
• Ability to troubleshoot and problem-solve.
• Ability and desire to work in a fast-paced environment, consistently meeting deadlines and motivating others to do the same.
• Willingness to participate in meetings outside of regular business hours when/as needed to accommodate other time zones.
• Sensitivity to the cultural variances across different countries.
○ Ability to prioritize and switch gears quickly between multiple projects.
○ Demonstrated teamwork and collaboration in a professional setting; either military or civilian.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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