At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in.
We’re seeking a Global Web Performance Manager who can take ownership of our digital analytics, optimize performance, and deliver personalized experiences across Instructure’s websites. You’ll not only manage our Google Analytics implementation but also lead strategic initiatives that optimize customer journeys and enhance conversion rates. This role will work closely with a variety of internal teams to ensure the data we collect is meaningful and actionable—helping drive the success of our digital experiences globally.
If crunching numbers and optimizing user experiences are your love language, then you’re speaking our dialect. We're looking for someone who sees a low conversion rate and thinks, "Challenge accepted," someone who’s never met a dashboard they couldn’t master, and someone who’s just as excited to dig into A/B tests as they are to discover the perfect meme for a Friday meeting.
If this sounds like you, welcome aboard. We promise, there will be plenty of data—and maybe even donuts.
What you'll do:
- Web Analytics & Insights:
- Oversee and manage our Google Analytics implementation, ensuring accurate tracking and reporting across all Instructure web properties.
- Develop and deliver reports and dashboards that provide stakeholders with clear, actionable insights to improve web performance and meet business goals.
- Conduct deep analysis of web performance, customer behavior, and traffic patterns, offering recommendations to optimize the customer experience and drive business objectives.
- Optimization & Conversion Rate Strategy:
- Lead the development and execution of optimization strategies, running A/B and multivariate tests to improve conversion rates, page load speeds, and other key performance indicators (KPIs).
- Work closely with cross-functional teams, such as product, marketing, and design, to optimize landing pages and user flows for improved site engagement and lead generation.
- Own the continuous monitoring and optimization of the website’s performance, troubleshooting issues, and recommending improvements to enhance the user experience.
- Personalization Strategy & Execution:
- Define and implement a data-driven personalization strategy, creating unique and customized experiences for different audience segments based on their behavior and preferences.
- Collaborate with product, marketing, and development teams to execute personalization initiatives, from concept through implementation.
- Data Storytelling & Cross-Functional Collaboration:
- Translate complex data and analytics into easy-to-understand stories, empowering stakeholders to make informed decisions based on your insights.
- Collaborate with creative, content, and development teams to ensure that data-backed recommendations are implemented effectively.
- Partner with IT, UX/UI, and external agencies to continuously optimize website performance and user experience.
Basic Qualifications:
- 4+ years of experience in web analytics, optimization, and personalization.
- Deep expertise in Google Analytics, Google Tag Manager, and A/B testing platforms (Optimizely, Adobe Target, or similar).
- Proven experience leading site optimization efforts (CRO) to drive conversions, lead generation, and engagement.
- Strong ability to synthesize data from multiple sources (e.g., heatmaps, click path analysis, GA4, etc.) and make actionable recommendations.
- Experience working with personalization platforms and implementing data-driven customer experiences.
- Highly organized, with exceptional project management skills and the ability to juggle multiple initiatives simultaneously.
Preferred Qualifications:
- Familiarity with tools like Looker Studio, Tableau, and other data visualization platforms.
- Hands-on experience with personalization engines and customer data platforms (CDP).
- Basic knowledge of HTML/CSS, Javascript and website functionality to facilitate meaningful conversations with developers.
- Ability to lead and inspire cross-functional teams, while clearly communicating data insights to both technical and non-technical stakeholders.
- Experience in B2B website optimization environments, with a focus on performance, customer journey analytics
Get in on all the awesome at Instructure:
- 401k with company match
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Lifestyle Spending Account
- Paid time off, 11 paid holidays, and flexible work schedules
- Motivosity - employee recognition program
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
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What We Do
Instructure is helping people grow from the first day of school to the last day of work. More than 30 million people use its Canvas and Bridge platforms for learning management and employee development.
