As the largest pureplay adhesives company in the world, H.B. Fuller’s (NYSE: FUL) innovative, functional coatings, adhesives and sealants enhance the quality, safety and performance of products people use every day. Founded in 1887, with 2025 revenue of $3.5 billion, our mission to Connect What Matters is brought to life by more than 7,100 global team members who collaborate with customers across more than 30 market segments in 150 countries to develop highly specified solutions that enable customers to bring world-changing innovations to their end markets. Learn more at www.hbfuller.com.
H.B. Fuller Portugal is a strategically important site that combines manufacturing operations with a broad range of global and regional support functions, including Finance, HR, IT, Legal, Sourcing, Supply Chain, Sales, R&D, Customer Service, and Operations. Supporting multiple regions around the world, the site offers employees unique opportunities for international exposure, cross-functional collaboration, internal mobility, and continuous career development within a globally connected environment. This commitment to employee growth and workplace culture has earned H.B. Fuller recognition as a Great Place to Work®.
Position Overview
The Global Strategic Marketing Manager, Engineering Adhesives is a strategic leadership role responsible for developing and executing H.B. Fuller’s global marketing strategy to drive organic growth, strengthen brand equity, accelerate innovation adoption, and enhance customer engagement. This role leads global marketing initiatives across digital marketing, thought leadership, content creation, brand management, product launch communications, and public relations. The successful candidate will combine strong business acumen, digital marketing expertise, and exceptional communication skills to translate complex technologies into compelling value propositions that support commercial growth and reinforce H.B. Fuller’s position as a market leader.
Primary Responsibilities:
- Develop and execute global marketing strategies that support organic growth, innovation commercialization and Customer engagement.
- Lead stewardship and governance of H.B. Fuller’s global brand portfolio.
- Develop a world-class content marketing ecosystem that supports strategic growth markets.
- Drive H.B. Fuller’s digital communications transformation, leveraging emerging technologies and AI-enabled marketing capabilities.
- Lead annual marketing planning, budgeting, forecasting, and performance measurement activities.
- Partner with Global Market Segment Leaders, Product Management, Sales Excellence, and Executive Leadership to align marketing strategies with business objectives.
- Develop and execute integrated marketing campaigns across digital, social media, public relations, events, and customer engagement channels.
- Oversee global product launch communications and commercialization support activities to maximize market adoption.
- Monitor and analyze marketing performance metrics, providing insights and recommendations to optimize marketing effectiveness and ROI.
- Lead, mentor, and influence cross-functional teams while fostering collaboration across global regions and business units.
Minimum Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- Minimum of 8 years of progressive marketing experience, preferably within a B2B manufacturing, industrial, chemical, or specialty materials environment.
- Strong understanding of all the marcom disciplines.
- Proficiency in business tools like Flip, BI, and SAP.
- Expertise managing corporate social media accounts, email marketing, influencer marketing or lead generation programs to engage target audiences
- A proven track record of creating and executing growth marketing campaigns
- Strong analytical skills, especially as it relates to analyzing, and evaluating marketing campaign effectiveness
- Demonstrated ability to work cross-functionally to build consensus and engagement
- Effective project management skills with an ability to lead and engage in multiple, diverse projects simultaneously
- Strong visual, written, and oral communication skills
#LI-SC1
H.B. Fuller is an Equal Employment Opportunity employer and proud to have created a collaborative culture where employees around the world are seen, heard, and respected. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or marital status or status as a protected veteran, or any other legally protected classification.
H.B. Fuller does not accept unsolicited resumes from recruiters, employment agencies, or staffing firms. To conduct business with H.B. Fuller, a written service agreement must be executed by Human Resources prior to submitting any information relating to a potential candidate. Without a signed service agreement, H.B. Fuller shall not be obligated for payment of any fee or compensation.
Skills Required
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field
- Minimum of 8 years of progressive marketing experience
- Experience in a B2B manufacturing, industrial, chemical, or specialty materials environment
- Strong understanding of marketing communications disciplines
- Proficiency with Flip, Business Intelligence tools, and SAP
- Experience managing corporate social media accounts, email marketing, influencer marketing, or lead generation programs
- Proven track record creating and executing growth marketing campaigns
- Strong analytical skills for evaluating marketing campaign effectiveness
- Ability to work cross-functionally to build consensus and engagement
- Effective project management skills with the ability to lead multiple diverse projects simultaneously
- Strong visual, written, and oral communication skills
H.B. Fuller Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H.B. Fuller and has not been reviewed or approved by H.B. Fuller.
-
Fair & Transparent Compensation — Pay is considered market-competitive and often characterized as fair for the role rather than top-tier. Positioning appears middle-of-the-market, which feels reasonable for many roles.
-
Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, vision, life, disability, wellness initiatives, and EAP support. Some roles also receive company support that can significantly offset employee-premium costs.
-
Retirement Support — The retirement program combines a 401(k) with employer matching and additional non-elective company contributions. This design provides support beyond a standard match to bolster long-term savings.
H.B. Fuller Insights
What We Do
H.B. Fuller is a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. Your day probably begins and ends with us. Just about everywhere you look – including the windows through which you see and the magazines you read – you’ll find industrial adhesives and sealants produced by H.B. Fuller. Most likely, we made the glue holding together your cereal box, the seals that keep your refrigerator airtight, and the specialty adhesive in your baby’s disposable diaper. While our products are virtually invisible, they play a vital role in ensuring the quality and convenience of modern life. We take pride in working with our customers to add value. At H.B. Fuller, we are committed to connecting what matters, bringing together people, products and processes that answer and solve some of the world's biggest adhesion challenges. Through our reliable, responsive technical service, we create lasting, rewarding connections with customers in the packaging, hygiene, electronic and assembly materials, automotive, paper converting, woodworking, construction, general assembly and consumer goods industries. And, we are committed to building an environment where employees are engaged, challenged and given an opportunity to drive superior results. We firmly believe that our employees drive the success of the company. With long-term, profitable growth as the ultimate goal, we strive to cultivate an environment that offers stimulating and financially rewarding opportunities
