Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Sports Marketing Manager for Global Football will lead the evolution of our EMEA football sports marketing strategy and its execution across all European markets with a key focus on Germany, Spain, France, Italy, among others.
Working closely with EMEA leadership and local markets, the person in this position will be tasked with evolving and implementing our global football sports marketing strategy at the regional and local level. They will be the primary point of contact to all EMEA markets and serve as liaison between EMEA leadership, regional cross-functional teams, and global sports marketing to get results.
MAJOR ACCOUNTABILITIES:
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Evolve regional and local sports marketing strategies, capabilities, and infrastructures to drive global football and EMEA business objectives.
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Collaborate closely with local teams to position football as key brand driver in the region, enhancing contractual rights and partnerships to strengthen our connection with the consumer and fuel overall business growth.
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Assess existing local sponsorships and recommend strategic investment and divestment opportunities aligned with global game plan (athletes and teams).
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Evaluate existing resource capabilities across the region, working with various leaders to identify and implement clear strategic solutions for the long-term.
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Support markets on negotiations with local partners and development of standard processes.
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Advance the strategic service vision and implementation within the region, in support of existing and future partnerships.
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Support development and management of regional and local sports marketing budgets including investment recommendations to leadership.
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Attend matches, photo shoots, charitable activations, industry events, and other related events to build relationships and drive growth opportunities.
REQUIREMENTS FOR SUCCESS:
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Relevant number of years of experience in sports marketing industry, football industry, partnerships, sports consulting.
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Complex problem solver with high level project management and operations experience with expert organisational skills.
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Ability to communicate complex problems and lead towards simple solutions.
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International experience working across multiple diverse markets and cultures.
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Strong interpersonal skills with the ability to effectively manage internal and external parties at varying levels of seniority.
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Strong presentation and creative negotiation skills.
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Collaborative relationship builder and influencer.
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Highly self-motivated and entrepreneurial with sense of urgency.
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Passionate about football and sports in general.
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Fluent English, multi-bilingual is highly preferred.
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Ability and flexibility to travel internationally, domestically, and occasionally over weekends.
BENEFITS:
Benefits will differ based on the location of the associate.
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Discretionary Bonus Opportunity
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Medical Insurance
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Pension Scheme
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Flexible Working Hours
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Hybrid working
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25 days Annual Leave per year
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On Site Gym
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Employee Discount
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Flexibility to Work from Anywhere for up to four weeks per year
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Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
