Global Software Marketing Specialist

Reposted 4 Days Ago
Be an Early Applicant
4 Locations
In-Office
70K-100K Annually
Mid level
Industrial • Manufacturing
The Role
The Global Software Marketing Specialist develops product positioning and messaging, analyzes market data, collaborates cross-functionally, and leads marketing campaigns to drive growth.
Summary Generated by Built In
The Solutions Marketing Team ensures Dematic’s product and solutions are positioned at the forefront of the industry and market.. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different.We offer:What we offer:
  • Career Development
  • Competitive Compensation and Benefits
  • Pay Transparency
  • Global Opportunities

Learn More Here: https://www.dematic.com/en-us/about/careers/what-we-offer

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The base pay range for this role is estimated to be $70,125 - $100,000 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

Tasks and Qualifications:

This is what you will do in this role:

  • Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
  • Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
  • Support voice of customer initiatives and identify key themes to improve offerings and communication.
  • Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
  • Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
  • Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
  • Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
  • Assist in crafting key messaging and positioning to optimize product value and market fit.
  • Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
  • Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
  • Support development of sales tools, training, and content across customer touchpoints.

This is what we are looking for:

  • 2-4 years of professional software marketing experience, preferably in a B2B environment
  • 1-2 years leading cross-functional teams and projects
  • Experience with Cloud software and SaaS offerings a plus
  • Able to work independently with moderate direction
  • Learns sophisticated concepts quickly and thinks critically
  • A great teammate and true collaborator with outstanding interpersonal skills
  • Strong analysis, project management, and problem-solving abilities
  • Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
  • You are passionate about technology and thrive in a fast-paced environment
  • Excellent communication skills
  • Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
  • Experience with Salesforce is a plus

#LI-AP1

Top Skills

Cloud Software
Excel
Outlook
PowerPoint
SaaS
Salesforce
Word
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The Company
Hessen
2,544 Employees
Year Founded: 2006

What We Do

Looking to make your move? Then you’ve come to the right place! We are the KION Group, and the world of intralogistics is our home. Our solutions ensure the smooth flow of materials and information in production plants, warehouses, and distribution centers in over 100 countries.

We have around 41,000 employees who make a real difference, helping us to become who we are today: the biggest manufacturer of forklift trucks and warehouse handling equipment in Europe, and one of the world’s leading warehouse automation providers.

Successful? We are, but it’s all down to the motivated, highly trained, and multi-talented people that work for us. Would you like to be part of an international, diverse team? We can offer you interesting jobs and exciting career opportunities in an innovative, rapidly-growing, and forward-looking industry.

With us, you benefit from numerous development opportunities in a globally active group, including the possibility of working at one of our locations abroad on a temporary basis.
No matter which of our sites you work at, the KION values—integrity, collaboration, courage, and excellence—shape our individual action and our collaboration with colleagues, managers, customers, suppliers, and applicants both nationally and internationally.

Who makes up the KION Group? With our international brands Linde Material Handling, STILL, and Baoli, as well as regional brands Fenwick and OM, we stand for exceptional technology and service expertise for forklift trucks and warehouse handling equipment around the world. Dematic expands the portfolio with its automated material handling solutions for intralogistics processes in warehouses, production, and sales

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