Job Title: Social Media Director, Global (FTC)
Department: Global
Reports to: Senior Marketing Director, Global
Location: Hybrid, London Head Office
About the role
A visionary and commercially minded Global Director of Social Media to lead our global social ecosystem and define the future of our brand across digital platforms. This role is responsible for developing and executing a world-class social media strategy that elevates brand desirability, builds engaged communities, drives cultural relevance, and contributes to measurable business growth.
The ideal candidate combines luxury brand storytelling with deep platform expertise, understands how culture and creators influence consumer behaviour, and has a proven track record of building integrated social, community, influencer, and affiliate strategies that deliver both brand equity and commercial performance.
This leader will oversee global social strategy while partnering closely with regional teams to ensure local relevance and execution excellence.
Key Responsibilities
Global Social Strategy
- Define and lead the global social media vision, strategy, and roadmap
- Develop channel-specific strategies
- Identify emerging trends and establish governance
Social Content & Creative Leadership
- Lead global social content strategy
- Partner across Creative, Brand, PR, Editorial, Ecommerce
- Champion innovative content formats
Platform Expertise & Innovation
- Serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms, close collaboration with APAC on regional platforms including LRB, Douyin, WeChat and Weibo, and close collaboration with JP team on regional platforms including Line
- Monitor platform changes, drive experimentation, evaluate AI tools
Community Strategy
- Develop community strategy, engagement programs, standards and advocacy
- Build long-term creator partnerships and oversee campaigns
- Develop and scale a global affiliate creator program across platforms including ShopMy and LTK
- Partner with Ecommerce and Performance Marketing
- Manage attribution, reporting and optimization
Analytics & Performance
- Establish KPIs and executive reporting including brand sentiment from existing tools (Lefty, Brandwatch)
Leadership & Collaboration
- Lead the global social team and agency partners whil collaborating cross-functionally
Skills, Experience and Qualification
- 10+ years in social media, digital marketing or influencer marketing
- Luxury, fashion, beauty or premium brand experience
- Proven global strategy leadership
- Deep platform expertise
- Strong influencer and affiliate marketing experience
- Excellent leadership, analytical and communication skills
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The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].
In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.
Compensation Range:
85,000.00 - 93,000.00 GBPSkills Required
- 10+ years in social media, digital marketing or influencer marketing
- Luxury, fashion, beauty or premium brand experience
- Proven global strategy leadership
- Deep platform expertise across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and regional platforms (Douyin, WeChat, Weibo, Line)
- Strong influencer and affiliate marketing experience, including creator programs and affiliate platforms (ShopMy, LTK)
- Excellent leadership, analytical and communication skills
- Experience using brand sentiment and social analytics tools (Lefty, Brandwatch)
Capri Holdings Limited Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capri Holdings Limited and has not been reviewed or approved by Capri Holdings Limited.
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Wellbeing & Lifestyle Benefits — Employee merchandise discounts across Michael Kors, Jimmy Choo, and Versace are highlighted as a standout perk, with cross-brand access and exclusive employee sales. Wellness initiatives (including EAP and wellness programs) further add to the non-cash package.
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Healthcare Strength — Medical, dental, and vision coverage is paired with life and disability insurance, wellness initiatives, and an Employee Assistance Program. Company materials also note offerings like fertility support and gender-affirming care in the U.S., rounding out the health suite.
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Parental & Family Support — Paid parental leave is explicitly listed in filings and brand pages, with notes of strong maternity/paternity programs in the U.S. Company disclosures frame parental leave as available for all parents.
Capri Holdings Limited Insights
What We Do
CAPRI HOLDINGS is a global fashion luxury group consisting of iconic, founder-led brands Versace, Jimmy Choo, and Michael Kors. Our commitment to glamorous style and craftsmanship is at the heart of each brand, as we design innovative products across the full spectrum of fashion luxury categories. The unique DNA and heritage of each brand, combined with the diversity and passion of our people, and our dedication to clients and communities, define our success.
