Global Social & Creator Lead

Social is not a channel. It’s culture in motion. 

At Turo, our purpose is to reinvent rental and unlock independence for all. And social is one of the most powerful places where that promise becomes tangible. It’s where people discover new ways to move, explore, and travel on their own terms, through the voices of real people, not brand scripts and overproduced content.

We’re looking for a Global Social & Creator Lead--someone who leads with culture, listens deeply, and turns real-world behavior into social storytelling that feels human, timely, and globally relevant–never brand-down, overproduced, or bound to campaigns. 

This role sits at the intersection of culture, creators, customers, and media. You’ll shape how Turo shows up by responding to what’s happening now, elevating the voices of guests and hosts, and transforming everyday moments of access and freedom into content that travels far beyond organic social.

• Build social strategy rooted in what’s happening in culture, not just marketing calendars

• Translate trends, behaviors, and platform-native moments into brand-relevant ideas

• Ensure social feels participatory, conversational, and alive.  Not broadcasted

• Develop the organic social calendar in partnership with Marketing Managers who own business units and respective objectives

• Balance cultural moments, business priorities, creator storytelling, and customer voices

• Decide what should live on social. And what shouldn’t

• Own the influencer budget and strategy across regions

• Treat creators as media channels, not just content vendors, extending Turo’s reach

• Design programs that make it easy (and motivating) for customers and hosts to create content

• Build repeatable, lightweight UGC systems

• Turn everyday experiences into authentic social storytelling

• Be resourceful and inventive in extracting value from real moments
  Own social listening and brand chatter across platforms

• Use tools and insights to: Surface risks and opportunities, inform content direction & support future Community Manager collaboration

• Be the internal voice of “this is what people are actually saying”

• Have 7+ years in social, creators, or digital culture roles

• Experience managing influencer budgets and creator partnerships

• A strong POV on where social is headed (and what’s broken)

• Have a bias for action and making 

• Are chronically online (in a healthy way)

• Think like a creator and a strategist

• Solve problems with creativity

• Can roll up your sleeves and create content yourself

• Can manage competing requests, ideas and priorities coming at you without breaking a sweat 

• Know when to move fast vs. when to hold the line – not with a hard ‘no’ but with a ‘not right now’ or an alternative solution

• Can turn ambiguity into momentum and care more about resonance than polish
   

For this role, the target base salary range in San Francisco is $140,000 - $175,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].